And the winner is…: measuring the impact of awards on streaming

This article from is Partner Content. Win an award, sell lots of records. That used to be the equation (or certainly the presumption) in the music business. In the days and weeks after an award ceremony, record labels would put “award-winning” stickers on the front of LPs and CDs, renewing their promotional efforts and […]

Credit where it’s due: transforming poor music credit metadata by putting creatives in control

The below post – by Kyran de Keijzer, Co-founder and CPO of Muso.AI – is Partner Content. At Muso.AI, we’re delivering lifetime, greatest-of-all-time, big data energy type of analytics that get creatives motivated to engage with their data again. Total streams, Shazams, charts, playlists, collaborations and more; we’re giving the power of data back to […]

The Sandbox Guide to… Marketing in 2022

Our first Guide of 2022 is designed to help map out your year ahead. We asked 25 thought-leaders in the modern music industry – including Aaron Bogucki, global head of audience development at AWAL, Beth Appleton, chief marketing officer at Jaxsta, Devraj Sanyal, MD & CEO of Universal Music India and South Asia, and Molly […]

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