Sandbox Issue 271: Finding a marketing balance and seeking success on Twitch

Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature offering welcome progress. The power of Twitch as a marketing, communication, and community-building tool is also still open to debate […]

Sandbox Issue 268: YouTube Premiere Playbook

Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It also means that uploading a great music video is not enough – artists must reach the fans that care and […]

Bicep turn their ‘Isles’ artwork into an Instagram filter

The latest artist to turn their artwork into a whizzy Instagram filter is Bicep. Signed to Ninja Tune, their new album ‘Isles’ comes out on 22 January, with the filter launching ahead of it – tap on this link from your phone to try it. It’s not just a fun effect though: fans creating videos with it […]

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