Pink Floyd’s The Dark Side Of The Moon has been reissued and remastered several times over the years, meaning that trying to make the 50th anniversary edition suitably different was always going to be a huge challenge. To access this post, you must subscribe. If you are already a subscriber, log in here. The post […]

Andrew McMahon signed with Nettwerk Music Group in March 2023. The team explain how they lined things up for his new album. The post Behind The Campaign :: Andrew McMahon In The Wilderness appeared first on Music Ally. Source: Music ally

The post Behind The Single: How to connect an emotional track with global audiences appeared first on Music Ally. Source: Music ally

Nigerian Afrobeats singer CKay put out his first EP in 2017 through Chocolate City and the label then entered into a partnership with Warner Music Africa in 2019 where he was identified as an act with international potential. The post Behind The Campaign :: CKay appeared first on Music Ally. Source: Music ally

Lisa Wilkinson, director of UK marketing (new recordings) at BMG, explains how they looked to reposition him in the market, what learnings were coming from his live success as well as his own festival, and more. The post Behind The Campaign :: Louis Tomlinson appeared first on Music Ally. Source: Music ally

The post Behind the Single: PinkPantheress, Ice Spice – ‘Boy’s a liar Pt. 2’ appeared first on Music Ally. Source: Music ally

US R&B singer SZA released SOS, her second album, in December 2022. Sej Jheeta (marketing manager and A&R at RCA in the UK) and Luke Smith (digital marketing manager at RCA in the UK) explain the campaign. The post Behind The Campaign :: SZA appeared first on Music Ally. Source: Music ally

Josh Hubberman, CTHDRL co-founder and Jagwar Twin’s manager, explains how the campaign for the album 33 took shape. The post Behind The Campaign :: Jagwar Twin appeared first on Music Ally. Source: Music ally

Afrobeats singer Ayra Starr released her debut album, 19 & Dangerous, in 2021 and started to build a presence outside of her home country of Nigeria, working with Mavin Records and Platoon to achieve this. Krish Kudhail (senior artist marketing manager at Platoon) and Claudia Arach (streaming lead at Platoon) explain how TikTok was prioritised […]

The post Behind The Single: Sleaford Mods – “UK GRIM” appeared first on Music Ally. Source: Music ally

US indie rock band Interpol released The Other Side Of Make-Believe, their seventh studio album, on 15th July 2022. It was their first new album in four years and the campaign was focused on re-introducing the band and also reawakening lapsed listeners. The post Behind The Campaign: Interpol appeared first on Music Ally. Source: Music […]

Harshit Agarwal and Raghav Meattle of Big Bang Music explain how they worked with Anumita to capitalise on her social media growth. The post Behind The Campaign :: Anumita Nadesan appeared first on Music Ally. Source: Music ally

Shinedown released Planet Zero, their seventh studio album, in June 2022. To build their profile in the UK, Blackstar Agency were brought in to explore ways to connect them with new audiences. The post Behind The Campaign :: Shinedown appeared first on Music Ally. Source: Music ally

The post Behind The Campaign :: Hot Chip appeared first on Music Ally. Source: Music ally

The post Behind The Campaign :: Tears For Fears appeared first on Music Ally. Source: Music ally

The post Behind The Single appeared first on Music Ally. Source: Music ally

Swedish singer and songwriter Joakim Berg first came to prominence as lead singer of pop/rock band Kent. They split in 2016 and thereafter Berg worked behind the scenes. His solo debut, Jag Fortsätter Glömma was released in early 2022 and came as a surprise to many. The post Behind The Campaign :: Joakim Berg appeared […]

The post Behind The Single – 19th October 2022 appeared first on Music Ally. Source: Music ally

Melissa Fernie (head of audience engagement at FUGA), Peter Capstick (label manager of Marshall Records) and Rupert King (Blue Raincoat Artists, the artist management arm of Blue Raincoat Music) explain why the band signed to Marshall Records for their new album, how their campaigning around Black identity and gender identity gave them new impetus, where […]

The post Behind The Campaign :: Anitta appeared first on Music Ally. Source: Music ally

Canadian singer Rêve broke through in her home country with her third single, ‘CTRL + ALT + DEL’ in September 2021, and it has since been certified gold there. The team at Universal Music Canada talk through the campaign and their plans for the future. The post Behind The Campaign: Rêve appeared first on Music […]

The post Behind The Campaign :: Lucy Dacus appeared first on Music Ally. Source: Music ally

US electronic DJ and producer Illenium released Fallen Embers, his fourth studio album, in July 2021. To build excitement ahead of the album reveal, a real-world scavenger hunt in Denver was set up to let fans hear a chunk of a new track early. Ali Schlueter (who runs digital marketing for Illenium), Billy Zarro (marketing […]