Sandbox Issue 270: Always-on my mind: how do artists avoid social media burn-out?

Lead: Always-on my mind: Artists have long accepted – sometimes reluctantly – that their role includes intimate direct-to-fan digital connectivity, usually via Social Media. Grinding out content on multiple platforms, each with unique creative, time, and emotional pressures, was a stressful enough existence before Coronavirus made the need to be always-online seem all the more urgent. […]

Awal acquisition is ‘not good news’ says Absolute boss

Following Awal’s acquisition by Sony Music, rival independent distributors are having their say on what it all means – and some of them are worried. Absolute Label Services boss Henry Semmence wrote an op-ed for MBW explaining why the deal is not “music to Absolute’s ears” as some people might expect. “Make no mistake, the continued consolidation […]

The future of streaming and music marketing post Covid-19

After an introductory session offering views on Covid-19’s music impact around the world, Music Ally’s Sandbox Summit Global conference turned its attention to what happens next. The online event’s ‘Future of Streaming Post-Covid’ strand began with some views from Chaz Jenkins, chief commercial officer at Chartmetric. “If we’re to use one word to describe what […]

AWAL says ‘hundreds’ of its artists now earn $100k+ a year from streaming

Music distributor AWAL says that “hundreds” of its artists now earn more than $100k a year from streaming, and that this number (of artists) has grown by more than 40% in the last year. The company also said that “dozens” of its artists earn more than $1m from streaming every year. This is all a […]

Lauv is latest artist to launch a Landmrk-powered treasure hunt

Music Ally has been covering location-based marketing startup Landmrk for several years now, including its campaigns for artists including CNCO, Ariana Grande and Louis Tomlinson. The startup’s latest client is AWAL act Lauv, to promote the release of new album ‘How I’m Feeling’. The angle is that Lauv has hidden clips of the album’s tracks across the world, pinning them […]

Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising and marketing worlds ever since. Spending money and hoping for a consumer reaction previously involved stacking up a […]

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