Spotify and Apple show narrative ambition with new audio stories

There is more to non-music audio than podcasts, as we’ve been pointing out recently. The latest proof comes from Spotify and Apple, with their latest content experiments. Spotify has released nine new audiobooks on its service. Well, we say ‘new’ – they are all classic, public-domain books – ‘Great Expectations’, ‘Jane Eyre’, ‘Frankenstein’ etc – but brand new recordings […]

Apple and Deezer reveal their latest books and audiobooks expansion

Music and podcasts are increasingly intertwined on various streaming services, but books – and specifically audiobooks – may also be joining the party. We recently reported on Spotify’s ambitions on that front, but Apple already has an ebooks store with audiobooks options. Now it’s announced its latest related partnership, with Oprah Winfrey and her famous ‘Book Club’. Her latest […]

Spotify wants to ‘imagine new possibilities’ for audiobooks

When Spotify bagged an exclusive on a new J.K. Rowling audiobook – a celebrity re-reading of Harry Potter and the Philosopher’s Stone – we wondered if it hinted at ambitions to do more with audiobooks. Now look: Spotify is recruiting a head of audio books for its Spotify Studios division, based in either New York or LA. “In this role, you […]

Is Harry Potter exclusive a sign of Spotify audiobook plans?

Spotify doesn’t think exclusives are good… for music. Spoken-word content? That’s a different story: the streaming service has been eagerly striking exclusive deals with podcasters and investing heavily in its own original shows. Now audiobooks are joining the party. Well, a new all-star reading of Harry Potter and the Philosopher’s Stone isn’t strictly exclusive to […]

Apple Music adds artists’ audiobooks for streaming

We’ve written a fair amount about the differing strategies of Spotify and Apple Music when it comes to spoken-word content. Spotify is piling in to podcasts and giving them equal billing to music on its ‘audio-first’ platform, while Apple is keeping Apple Music and Apple Podcasts as separate entities and apps. But wait: Apple Music […]

Almost Tangible wants to make audiobooks more immersive

Yesterday, Music Ally was at the Quantum conference in London. It’s a one-day event within the London Book Fair with a focus partly on new technologies and trends. One of the companies speaking was a startup called Almost Tangible which, in the light of Spotify’s push into non-music content, we found interesting. The company is trying to […]

Spotify’s ‘Word’ category highlights spoken-word content

Spotify has made it clear that podcasts are just its first push into non-music content, so what’s next? A blog post by the company highlighting its ‘Word’ category offers some hints. “A category home to recordings of everything from poetry to guided meditation, audiobooks, and short stories,” as the post puts it.  We floated the idea of […]

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