From the margins to the spotlight: an AI-powered deep dive into Afrobeats (guest column)

This is a guest post written by Dr. Ari Katorza, senior researcher and Doron Gabbay, content manager at MyPart, which uses AI music analysis for A&R and other purposes. We asked MyPart – which is also part of the Abbey Road Red incubator (pictured above) – if they’d like to use their technology to explore music in an international context. In […]

Afrobeats star Tiwa Savage signs global deal with UMG

Universal Music wants to build its business in Africa: that’s been clear for some time now. In July 2018 it announced an expansion in French-speaking Africa with a brief to sign up emerging artists there, as well as launching Universal Music Nigeria as a hub for its expansion in western Africa. There too, signings were a key part of […]

Nigerian artist Burna Boy gets a YouTube Artist Spotlight

Afrobeats artist Burna Boy is the latest musician to get a ‘YouTube Artist Spotlight Story’ produced by Google’s video service. He’s the first Nigerian artist to be chosen as an ‘artist on the rise’ by YouTube Music, to recognise the way he’s building an audience around the world with his videos. YouTube also provided some stats to […]

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