Spotify is a dab hand at curating playlists for a wide range of moods and contexts, but labels are keen to get into that game too. Witness the latest project from the 4th Floor Creative team within Sony Music UK, which has launched a site for music fans called ‘Mood Playlist‘. The pitch: “Instantly make […]

British radio DJ Clara Amfo has launched a new podcast called ‘This City’, which will see her explore the streets of London “through the eyes of some of the city’s most recognisable names”. Available on all the usual podcast platforms, the interesting thing about it is that the podcast’s producer is Sony Music UK’s 4th […]

Sony Music/RCA Records UK act Bring Me The Horizon are using their fans’ Spotify listening data to shape the T-shirt design that they can then buy – all as part of the promotion for their amo album from January. By going to a dedicated web page, they log in with their Spotify details and then […]

British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate a video driven by their astrological sign. There’s more interactivity as the video continues, with fans’ input adjusting the […]