Author: Marlen H llbrock

Tools :: Cirkay

Cirkay co-founder Simon Scott has a lot of thoughts about web3 technology and how it connects with fans. “No one is going to become a fan unless they buy something” is one. “The most important thing that web3 has got to do for an artist is to make fans buy again” is another, as is, “In […]
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Source: Music ally

Tools :: Subtext

While being active on the big social media platforms is part of virtually any artist’s job, it’s often other places we think of when it comes to truly nurturing fanbases. If artists want to ensure their messages reach their audiences, SMS marketing can be an effective solution and Subtext has a pretty strong offer for […]
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Source: Music ally

Tools: Preffy

When it comes to influencer marketing, traditionally an artist or their team agrees to pay an (often hefty) fee – and the influencer posting their piece of content gets paid regardless of the post’s performance. This can make it tricky to justify whether working with influencers is a worthwhile spend to achieve an artist’s marketing […]
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Source: Music ally

Tools. Sparkline: Analytics tool for Spotify

Sparkline is a new platform developed by technology consultancy company Decimal, who mainly work with music clients on development projects. Decimal pitches Sparkline as the “missing analytics tool for Spotify” – a bold claim hinging on its ability to allow users to get insight into third parties on the streaming platform.  The company identified that […]
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Source: Music ally

Tools. Listening Party: Premiere your music or podcast for fans

Lee Martin was the developer of what we crowned the ‘Best Listening Party’ in our Sandbox 2020 best music marketing campaigns report – for Future Islands’ album ‘As Long As You Are’. This innovative campaign was the catalyst for Martin building his own platform, Listening Party, which lets artists and podcast creators throw listening parties […]
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Source: Music ally

Tools. Community: Supercharging text to make connecting one-to-Community as easy as connecting one-to-one

SMS marketing platform Community first made it onto our radar in January 2019, after Ashton Kutcher had invested into the company and a flurry of high-profile artists started using the platform (like Eminem, Paul McCartney and Jennifer Lopez). Since then, artists wanting to make use of Community have had to join a waitlist and little […]
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Source: Music ally

Tools. Crowdtangle: Follow, analyze, and report on what’s happening with public content on social media

CrowdTangle, which was bought by Facebook in 2017, is a tool for media publishers and content creators to track how content spreads online, and to see what content their target audience engages with. CrowdTangle is free to use and can be used – to a certain extent – by anyone, but the platform’s full analytics […]
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Source: Music ally

Tools: With The Band. Revolutionizing fan engagement by putting community first

In 2017, Sarah Beth Perry developed the idea for the “fan engagement” platform With The Band while she was studying Entrepreneurship and Music Business at Belmont University in Nashville. The app and website, launching in January 2021, “enables artists to create their own ‘fan crew’ – our modern-day version of a fan club”, says CEO […]
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Source: Music ally

Tools: Viberate. The all-in-one platform for growing your music career

With so much analytic data for artists and their teams to chew over, their challenge is digesting this data in a way that delivers insight and helps grow an artist’s career. Viberate provides a comprehensive and versatile ecosystem of analytics for artists, labels and promoters alike, with a blend of features similar to those offered […]
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Source: Music ally

Tools: IsItAGoodPlaylist.com. Analyze Spotify playlists to know if they’ll increase your stream count

According to Chartmetric, Spotify boasts over 270k+ curators, 1.1m+ playlists and 8.6k+ self-curated playlists, providing a fertile ground for playlist pitching. While editorial playlist placements on Spotify are notoriously competitive and dealt with exclusively via Spotify for Artists, figuring out how to get an artist’s independent playlist strategy right (e.g. by brands, labels, curators or […]
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Source: Music ally

Tools: Fanaplay. Digital Collectibles For The World’s Biggest Fans

The coronavirus pandemic has forced artists and their teams to focus even more on the digital space, where fans are spending the majority of their time. Fanaply – a company that creates digital collectibles and fan engagement tools for artists – suggests that it’s now crucial to think about products that allow fans to express […]
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Source: Music ally

Tools: Zebr. Send Music to Influencers

Zebr originally started out as a new music discovery channel on Instagram and TikTok – and is now making an interesting move into influencer marketing. Zebr’s new app allows artists and their representatives to submit music to influencers and content creators, using a streamlined and affordable pricing structure, and ensuring each song is credited in […]
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Source: Music ally

Tools: Wavo. Marketing and Analytics for Music

With the huge number of platforms out there driving the success of modern marketing campaigns, it is increasingly challenging to get the full picture of how a campaign is performing and to then decide where to invest or what to amend. Wavo aims to solve this problem for those investing in artist development and marketing, […]
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Source: Music ally

Tools: Youtube Analytics for Artists

While each of the major DSPs has launched their own suite of analytics and data dashboards, the competition around who is providing the most actionable and unique set of insights is getting fiercer and fiercer, with each platform leveraging their own strengths and building on what they already offer. Hoping to raise the bar further […]
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Source: Music ally

Tools: MUSIXMATCH. The world’s largest catalog of song lyrics and translations.

Musixmatch provides licensed lyric features to the likes of Google, Apple Music, Amazon and Instagram, having deals in place with over 10,000 publishers globally. It also has direct relationships with over 1m artists who are verified on the platform through their labels, their publishers or even directly.  Hot on the heels of the announcement that […]
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Source: Music ally

Tools: Smart links roundup

Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all trying to develop and innovate in ways that make them unique and that help them stand above their competitors.  Here we overview the latest updates […]
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Source: Music ally

Tools: Jaxsta. The music industry’s official list of who did what.

Noting how the music industry lacked an equivalent to what the film industry had with IMDb – and also how it was missing a verified source of data from across the music supply chain – Jacqui Louez Schoorl, with a background in both film and music, began working on what was to become Jaxsta in […]
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Source: Music ally

Tools. Lockdown Livestreaming

When lockdown started, artists around the world swiftly jumped onto platforms like Instagram and Twitch, in order to livestream from their homes. But, with social distancing restrictions in place for the foreseeable future, and no real sense of when live music could return, the idea that livestreams could help to partially offset the enormous losses […]
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Source: Music ally

Tools: Tradable Bits. Know your Fans, Market Smarter

Growing an artist’s listenership in specific markets or their social following is one part of the equation of nurturing fan bases and driving revenue. But what is often missing, is actually knowing who the fans are and getting a complete picture of how they’re behaving and presenting themselves online, which provides a more strategic approach […]
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Source: Music ally

Tools: Amazon Music for Artists. Navigating to success on Amazon

On many levels, Amazon has already proven its worth in shaking up the music streaming business – not least because it offers the most diversified selection of subscription tiers to consumers. It also made headlines last year by propelling Ellie Goulding’s Amazon-exclusive (a cover of Joni Mitchell’s ‘River’) to the top of the UK charts, […]
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Source: Music ally

Tools. HypeAuditor: Analytical Platform for transparent & fraud-free influencer marketing

HypeAuditor has become a key tool in identifying fraudulent influencer accounts; now it has added a new influencer discovery tool, enabling those frequently working with influencers to promote artists/releases and to more easily find the right fit.  The platform says it has a database of 11m+ influencers across Instagram and YouTube, scraping information from publicly […]
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Source: Music ally

Tools. Zaiko: Ticketing in times of Coronavirus

For the music industry, it was live that got hit first and hit hardest by COVID-19; but technology is helping to plug some of those gaps caused by the mass cancellation of shows and festivals.    Tokyo-based platform Zaiko is known as a white-label ticketing platform but quickly built a ticketed concert live stream solution […]
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Source: Music ally

Tools. Audience Republic: Sell more tickets for your event

Audience Republic was established in 2016, three years after founder and CEO Jared Kristensen had lost $20k at a low-selling event he had put on. After three more years of organising various events, he realised that he was missing an effective solution that would help sell tickets.  The company now has offices in London, Los […]
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Source: Music ally

Tools: Portes. Connect artists directly to their fans in under 3 seconds, with a bespoke VIP experience

Consumer concerns around online privacy, and new regulations such as GDPR, COPPA and CCPA are causing complications for tech giants like Facebook, Google and TikTok; and are increasingly seen as a differentiator and point of competitive advantage for Apple.  Those same philosophical differences are beginning to emerge in the startup space too. OCL, a London-based […]
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Source: Music ally

Tools: Deezer Backstage. Designed to bring artists and music professionals closer to their audience

Last year, Deezer became the first DSP to actively promote and test a user-centric payment system. At the same time, the streaming service began properly rolling out its own artist analytics backend, Deezer Backstage, with a freshly launched landing page and a host of innovative features. The last time Deezer publicly reported on its MAUs […]
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Source: Music ally

Tools: Keyhole. Measure the impact of their social media & influencer campaigns

Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits.  One constant in its suite of features have been hashtags, which still present a crucial opportunity to boost an account’s visibility on the platform and help it to be discovered by new […]
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Source: Music ally

Tools: RoadNation Empowers Creators and Fans to Build Tours Together

When it comes to touring, independent artists and their teams often face significant revenue risks. RoadNation aims to help mitigate this risk and drive more fan engagement through a direct artist-to-fan platform that sees artists funding their tours upfront through exclusive products while the fans get input into where their favourite artists will play.  Artists […]
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Source: Music ally

Tools. Toneden: Automated Social Marketing

With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into your monthly budget.  It’s therefore great to see how ToneDen has been further developing its offering since we last covered the platform in 2017, adding […]
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Source: Music ally

Tools: Fangage. Activate your Superfans

Building engaged audiences on a social platform is one thing; but keeping them there when you are at the mercy of each platform’s algorithms is another thing entirely. What can you do with thousands of fans on, for example, Facebook or Instagram if a simple change in the algorithm pulls the brakes on you effectively […]
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Source: Music ally

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