Month: décembre 2022

Sandbox Campaigns of the Year: 2022’s best music marketing campaigns

It’s back: and the 2022 issue of our utterly essential Campaigns of the Year report is as big as ever. With 60 highly-detailed case studies, it’s the most popular Sandbox publication for a reason: a huge, vital resource for anyone working in music marketing. It’s packed with case studies, data, KPIs, ideas and learnings – straight from the teams […]
The post Sandbox Campaigns of the Year: 2022’s best music marketing campaigns appeared first on Music Ally.
Source: Music ally

Rock ’n’ yule: charting the Christmas music peak with Last.fm data

This article from Last.fm is Partner Content. Christmas, the cliché runs, starts earlier every year. Shops, apparently, push out their Christmas stock earlier and earlier and everyone is giddy with festive delight even before Halloween is over.  Except no one seems to have told music streamers this because the musical lift-off for Christmas holds to […]
The post Rock ’n’ yule: charting the Christmas music peak with Last.fm data appeared first on Music Ally.
Source: Music ally

Spotify for Artists Marquee: made for marketing music to the right listeners

This article on Spotify for Artists Marquee is Partner Content. Marquee by Spotify for Artists is a powerful marketing tool – ideal for artists, managers, and labels to promote their new releases. Marquee is specifically created to market music, and stands out from other digital marketing tools in two vital ways: firstly, by targeting listeners based […]
The post Spotify for Artists Marquee: made for marketing music to the right listeners appeared first on Music Ally.
Source: Music ally

Listen and learn: understanding uneven album consumption

This article from Last.fm is Partner Content. How much of a classic album do you actually listen to? It turns out that even the most loftily-held LPs have a surprising number of tracks that modern listeners tend to skip en masse. In the physical age, albums were often designed as – or, at least, presented […]
The post Listen and learn: understanding uneven album consumption appeared first on Music Ally.
Source: Music ally

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