Month: juillet 2022

“22 million songs a year, and only 12 notes available” – pursuing a copyright claim in the music industry today (Guest column)

This is a guest post on music copyright law by Oliver Lock, and Owen O’Rorke, who, respectively, work in Reputation Management and Intellectual Property & Commercial, at UK law firm Farrer & Co. They wrote this column in response to Ed Sheeran’s recent plagiarism case court victory, and in it they discuss when – and when not to – […]
The post “22 million songs a year, and only 12 notes available” – pursuing a copyright claim in the music industry today (Guest column) appeared first on Music Ally.
Source: Music ally

Big Bang Reads: Bringing buzzing sounds to beeping buttons – music and gaming in India (guest column)

Big Bang Music is writing a series of guest columns for Music Ally’s readers to help you understand the latest trends in India. In this latest piece, Kartik Sundar explains how the recent success of non-film music and gaming is resulting in new music partnerships and brand opportunities.
The post Big Bang Reads: Bringing buzzing sounds to beeping buttons – music and gaming in India (guest column) appeared first on Music Ally.
Source: Music ally

Tools :: TikTok tools round-up

As the recent debate around the pressure on artists to go viral on TikTok shows, the short-form video platform remains one of the most important tools in artist marketing. However, as always, strategy is key and music marketers have a growing number of tools available to refine their artist’s TikTok strategy.  This week, we’re walking […]
The post Tools :: TikTok tools round-up appeared first on Music Ally.
Source: Music ally

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