The Sandbox Guide to… online launch events
Using online events to publicise a new release – or other major announcement – is what counts in 2022. But it’s also easy for one to fizzle out on the launchpad. So whether you want to sneak out snippets on TikTok, or build a virtual showcase in Roblox, this Sandbox Guide explains how to create […]
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Source: Music ally
Tools :: Cirkay
Cirkay co-founder Simon Scott has a lot of thoughts about web3 technology and how it connects with fans. “No one is going to become a fan unless they buy something” is one. “The most important thing that web3 has got to do for an artist is to make fans buy again” is another, as is, “In […]
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Source: Music ally
Behind The Campaign: Rêve
Canadian singer Rêve broke through in her home country with her third single, ‘CTRL + ALT + DEL’ in September 2021, and it has since been certified gold there. The team at Universal Music Canada talk through the campaign and their plans for the future.
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Source: Music ally
Report claims YouTube is bigger than Spotify for podcasts
Remember the speculation – very much encouraged by Spotify – that it was overtaking Apple for podcast listening?
The post Report claims YouTube is bigger than Spotify for podcasts appeared first on Music Ally.
Source: Music ally
YouTube trumpets ‘momentum’ stats at its Brandcast event
We know the key stats around YouTube’s music business. It paid out $4bn to the music industry in the year to June 2021.
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Source: Music ally