Day: 8 octobre 2021

Courtney Barnett trails new album with stem-mixing website

‘Things Take Time, Take Time’ according to the next album by Australian artist Courtney Barnett. What doesn’t take much time is messing about with some of the tracks on it, courtesy of a neat ‘Stem Mixer’ site launched in advance of the album.
It offers up three of the album’s tracks in their individual stems: drums, bass, various guitars, synths and vocals depending on the track.
The interaction involves dragging faders to turn the volume up or down on each stem, as well as muting or soloing them, with the ability to create a loop and set it running too.
Unsurprisingly you can’t save the results or share them, but the site points fans in the direction of pre-saving or pre-ordering the album itself to hear Barnett’s official mix  when it comes out.
The post Courtney Barnett trails new album with stem-mixing website appeared first on Music Ally.
Source: Music ally

Coldplay and Amazon Music launch a two-day album installation

The big streaming services love a pop-up installation partnership with a major artist. The latest example is Amazon Music teaming up with Coldplay to launch ‘The Atmospheres’.
It’s an “intergalactic audio-visual experience” that will touch down in London, New York, Tokyo and Berlin (unsurprisingly, in the four countries that are Amazon Music’s biggest markets) for two days from 15 October, with fans able to book tickets for five-minute slots in the installation.
“Fans can create their own alien language messages, snap selfies in the augmented reality photobooth, and even help to power the experience through bespoke kinetic walkways,” is the promise. 
The post Coldplay and Amazon Music launch a two-day album installation appeared first on Music Ally.
Source: Music ally

Platoon is co-launching a lo-fi label called Arden Records

The rise of lo-fi hip-hop has been headed by YouTube channels like ChillHop Music and ChilledCow (recently rebranded as Lofi Girl). It’s interesting to see other players getting involved though, including Apple’s artist development subsidiary Platoon.
It’s a partner in the launch of Arden Records, a new label focusing on lo-fi music co-founded by Nepali artist and producer Sagun; Jordan Smith of S+ Mgmt, and Andrew Kwan of Romantic Music Group.
Its first release is an EP by Sagun, also called ‘Arden’.
“In the beginning of my career, I didn’t have a team and lacked music industry knowledge, but through starting Arden Records, I want to help artists achieve their goals by offering my guidance and providing the proper resources I never knew I needed,” he said.
The post Platoon is co-launching a lo-fi label called Arden Records appeared first on Music Ally.
Source: Music ally

Output revamps its Arcade music creation software

Output is the company behind music-making software Arcade, and it is giving the tools a revamp.
Arcade 2.0 has launched this week as a free update for its subscribers. New features include adding ‘professional tier chromatic instruments’ to sit alongside its existing catalogue of samples; and a ‘Kit Generator’ that uses AI to turn audio into a kit of manipulated samples based on it.
The pitch is that it’s even more of an all-in-one tool for musicians. “What you can do in Arcade used to take a dozen different plugins. Now, you’ve got vocal chops, chords, melodies, basslines, loops, samples and one shots – all in a single place, all refreshed daily,” as CEO Gregg Lehrman put it.
The launch follows Output’s $45m Series A funding round in October 2020, at which point Arcade had been used by more than 420,000 musicians – around a third of whom were pros, but a quarter of whom were brand new to digital music making.
The post Output revamps its Arcade music creation software appeared first on Music Ally.
Source: Music ally

HarbourView Equity Partners has $1bn to spend on rights

Another company is entering the crowded market for music rights. Well, HarbourView Equity Partners has a wider focus than just music: it’s planning to invest in entertainment rights too, with a team that has experience in film, TV and sports alongside music.
In an interview with the New York Times, founder and CEO Sherrese Clarke Soares says that HarbourView has $1bn to spend, courtesy of backing from another investment firm Apollo Global Management, and that it will be looking for deals in areas that she thinks have been under the radar or undervalued by existing music rights investors.
“We want to invest differently, not coloured by preconceived notions. Just because something is in the R&B sector, or in the Latin sector, we don’t believe that it should have a discount,” said Clarke Soares, who previously founded and ran another investment firm, Tempo Music.
The post HarbourView Equity Partners has $1bn to spend on rights appeared first on Music Ally.
Source: Music ally

TikTok wants to help brands license music to use on its app

The boundary between user-generated content and sponsored or branded content is important for music rightsholders, who feel strongly that if a video on a social app or video service is being paid for by a brand, it should be a proper sync.
But what about brands who want to use original music for their own content? One of those services, TikTok, is trying to help with its new ‘Sound Partners’ program.
The post TikTok wants to help brands license music to use on its app appeared first on Music Ally.
Source: Music ally

Spotify sells artist services site SoundBetter back to its founders

In September 2019, Spotify bought SoundBetter, a website helping musicians to find collaborators including songwriters, studio musicians, producers and mixing/mastering engineers, as well as studios to record in. Two years later, it has sold the business back to its founders.
“Together, Spotify and SoundBetter benefited from many synergies, but as SoundBetter continues to evolve, both parties agreed that the company is best positioned for the next stage of growth by returning to the founders that have been committed to shepherding it from the beginning,” said Dom Sanya, Spotify’s global head of creator marketing.
It’s very much an amicable parting of ways according to the statements.
The post Spotify sells artist services site SoundBetter back to its founders appeared first on Music Ally.
Source: Music ally

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