The Covid-19 pandemic isn’t over yet, but bigger fish in the worlds of live and streaming music are already circling the most promising startups in the livestreaming space.
We have seen Live Nation take a majority stake in Veeps, and (see below) Dice acquiring Boiler Room. Now Deezer is making its second livestreaming investment in a matter of months: acquiring a minority stake in livestreaming production and promotion firm Driift.
This follows Deezer’s similar move with livestreaming startup Dreamstage – the company founded by former Sony Music digital boss Thomas Hesse – in May. “Deezer will leverage its technology and expertise to actively support Driift’s future growth, including the roll-out of new products and offerings,” is how Deezer described the impact of its second deal.
The post Deezer’s next livestreaming move: a stake in startup Driift appeared first on Music Ally.
Source: Music ally
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