WMG and Epic Games invest in music licensing startup Lickd
Posted on: 27 septembre 2021, by : Stuart Dredge

UK firm Lickd is one of the startups trying to make it easier for YouTubers and other online creators to license commercial music to use in their videos.
Now it has raised £5.1m of funding from some very interesting investors: Warner Music Group, Fortnite publisher (and Apple nemesis) Epic Games, and the investment firm of Pink Floyd’s Nick Mason, which led the round.
The WMG investment follows the major label’s licensing deal with Lickd in August 2020, which itself came a few months after the startup signed a similar agreement with Universal Music Group.
Lickd says it will use the funding to continue growing its library of tracks, developing its technology and expanding internationally.
The company first emerged in 2017, initially called Hookd before changing its name to Lickd later that year. It joined the Abbey Road Red incubator in early 2018, was a finalist in the Midemlab startups contest that year, and then raised £1.7m of funding in early 2019.
The post WMG and Epic Games invest in music licensing startup Lickd appeared first on Music Ally.
Source: Music ally

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