Spotify beta tests new marquee management tool in the US
Posted on: 25 mars 2021, by : Stuart Dredge

Marquee is Spotify’s marketing tool for promoting an artist’s new album to people who’ve listened to them – the full-screen pop-ups that appear over its mobile homescreen. Now Spotify is beta testing a new campaign management tool for marquee in the US, which will make these ads (well, ‘sponsored recommendations’) self-service. The tool will take the form […]
The post Spotify beta tests new marquee management tool in the US appeared first on Music Ally.
Source: Music ally

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