Freeme – pronounced “free me” – is an independent distributor & label services company based in Lagos. Founder and CEO Michael Ugwu has international industry experience: he was previously general manager at Sony Music West Africa, and is the first Black person to be appointed to the Merlin Board.
As a business, Freeme has twin focuses: providing services in the Nigerian market, and acting as a bridge between Afrobeats culture and curious markets in the rest of the world.
Freeme has recently relaunched, with a new platform, Freeme+, providing A&R, marketing, sync licensing and publishing services for independent African rights holders. Freeme+ will operate under Freeme Digital’s new premium label services and distribution arm Freeme Music.
Ugwu’s explanation of what Freeme does is simple: “We offer access to the African content. We’re in Lagos, working with Afrobeats. Our focus is squarely on music of African origin. Our African DNA and roots makes us different, and we educate and guide clients across the industry.”
The post Music Ally Startup Files: Freeme invests in Afrobeats’ bright future appeared first on Music Ally.
Source: Music ally
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