Day: 10 mars 2021

Sandbox Issue 271: Finding a marketing balance and seeking success on Twitch

Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature offering welcome progress. The power of Twitch as a marketing, communication, and community-building tool is also still open to debate […]
The post Sandbox Issue 271: Finding a marketing balance and seeking success on Twitch appeared first on Music Ally.
Source: Music ally

Courtney Barnett launches online archive of live performances

Australian artist Courtney Barnett is excellent live – we have the ‘bought in post-gig over-excited state’ official Courtney Barnett bright-red socks to prove it. Now she’s showing off some of her best live performances in a new archives website. It’s a combination of footage from concerts, radio sessions and other live appearances since the early days of […]
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Source: Music ally

Women in Radio report identifies sexism and career barriers

A new report in the UK has explored some of the barriers that women face when trying to develop their careers in the radio industry. Published by Radio Silence and Women In Ctrl, the report is based on interviews and surveys with more than 100 women working in the British radio industry. The findings aren’t […]
The post Women in Radio report identifies sexism and career barriers appeared first on Music Ally.
Source: Music ally

IFPI says The Weeknd’s ‘Blinding Lights’ was 2020’s top track

Look away now, Grammy Awards organisers: the most controversial omission from this year’s nominations has just been anointed as the biggest ‘global digital single’ of 2020 by industry body the IFPI. It says that The Weeknd’s ‘Blinding Lights’ generated 2.72bn ‘subscription stream equivalents’ globally last year, ahead of second-ranked ‘Dance Monkey’ by Tones and I […]
The post IFPI says The Weeknd’s ‘Blinding Lights’ was 2020’s top track appeared first on Music Ally.
Source: Music ally

Startup Sona launches ‘music therapy’ app for stress relief

If you want our tip for making life instantly 78% less stressful, mute the words ‘Harry’, ‘Meghan’ and ‘Piers Morgan’ on all your social apps. But if that fails, perhaps a new app called Sona is worth a try. Developed by a US startup of the same name, it’s a ‘music therapy’ app offering a catalogue of […]
The post Startup Sona launches ‘music therapy’ app for stress relief appeared first on Music Ally.
Source: Music ally

Songclip raises $11m to help license more music to social apps

Ensuring that the music clips used in social apps are properly licensed has been a key focus for rightsholders in recent years, and deals with Facebook/Instagram, Snapchat, TikTok and others have offered encouragement. Now one of the startups hoping to be a middleman in even more of these deals has announced an $11m funding round. […]
The post Songclip raises $11m to help license more music to social apps appeared first on Music Ally.
Source: Music ally

Verzuz switches Apple Music for Triller following acquisition

It’s just under nine months since Instagram livestreams brand Verzuz signed an exclusive deal with Apple Music. However, that deal is now at an end according to Variety, after Verzuz was acquired by Triller’s parent company Triller Network. The deal will see Verzuz founders Swizz Beatz and Timbaland getting shares in Triller Network, a portion of which […]
The post Verzuz switches Apple Music for Triller following acquisition appeared first on Music Ally.
Source: Music ally

After extension, the Kings of Leon NFTs generated $2m of sales

We reported the other day on the Kings of Leon NFT sale being extended after four of its ‘golden ticket’ NFTs failed to meet their reserve prices. So it’s only fair to also report on the final performance of the sale, which reached more than $2m according to Billboard – a figure that came from the band’s […]
The post After extension, the Kings of Leon NFTs generated $2m of sales appeared first on Music Ally.
Source: Music ally

TikTok’s new ‘music hub’ highlights trending tracks and artists

TikTok is launching a new feature described as its ‘music hub’ in the UK, which it says will help people to see which tracks, artists and playlists are currently trending on the service. It will be accessed from TikTok’s ‘Discover’ screen, and people will also be pointed in its direction if they search for music […]
The post TikTok’s new ‘music hub’ highlights trending tracks and artists appeared first on Music Ally.
Source: Music ally

Techstars Music reveals the 11 startups in its 2021 cohort

Last year, startups accelerator Techstars Music announced plans to run its 2021 program virtually, while promising that 50% of the startups’ CEOs would be diverse. It also revealed that Amazon Music had joined its ‘member companies’ from the music industry, supporting the accelerator including investment in its startups. Concord is also chipping in extra seed and follow-in […]
The post Techstars Music reveals the 11 startups in its 2021 cohort appeared first on Music Ally.
Source: Music ally

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