Rumours that SoundCloud would become the first big music streaming service to adopt user-centric payouts were correct. The company has just announced plans for what it’s calling ‘fan-powered royalties’.
The system won’t apply to the entire catalogue of music that is available on SoundCloud, but just to the tracks uploaded by independent artists directly to the platform: specifically the nearly 100,000 who use the company’s SoundCloud Premier, Repost by SoundCloud or Repost Select features.
The switch will happen on 1 April 2021, and SoundCloud has launched a website explaining how the new system will work, and encouraging artists to “tell your fans” about it to drive listening (and thus royalties) once it’s up and running.
The site includes some examples modelling out how the new system will work. One independent artist called Vincent, with 124,000 followers on SoundCloud, is cited as earning $120 a month under the existing ‘pro-rata’ model of streaming royalties, but the company says this could increase to $600 a month under the new system.
The post SoundCloud goes user-centric with its ‘fan-powered royalties’ appeared first on Music Ally.
Source: Music ally
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