Spotify CEO Daniel Ek talks Bollywood, creators and battling radio with live features
Posted on: 23 février 2021, by : Stuart Dredge

“I believe 100% that we’re going to see a rise of Bollywood and new types of Indian music making it into the global scene in the very near future.”
Not the first prediction of this kind, but it carries extra weight given that the person making it was Spotify CEO Daniel Ek. He was talking to Music Ally after the company’s ‘Stream On’ event yesterday, in response to a question about Spotify’s expansion to 80 more countries.
“The easy answer is, obviously, if we want to be a global service and we want to be the number one audio service in the world, we have to be everywhere. This [week’s expansion] allows us to get to more than a billion new potential users,” said Ek.
“But it also means there will be millions of new creators that will have the opportunity to now have a platform to be heard on,” he continued, citing a stat from the earlier presentation that 80% of creators – the catch-all term Spotify is using for musicians and podcasters – on its service are listened to outside their home country.
The post Spotify CEO Daniel Ek talks Bollywood, creators and battling radio with live features appeared first on Music Ally.
Source: Music ally

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