The case for sustainability as a priority for the music industry
Posted on: 16 février 2021, by : Stuart Dredge

“We’re treating the atmosphere like a sewer! Every day we dump a hundred million tonnes more of global warming pollution into the atmosphere… We are literally on a path, this might sound extreme, but frankly the new concept that people are talking about is ‘human extinction event’.”
As one of the world’s leading environmental scientists, Dr Allen Hershkowitz clearly doesn’t believe in unnecessary small talk. This was how he opened his appearance on the Music Ally TV Show’s sustainability episode last week, getting straight down to the business of the enormous challenge facing humankind.
“We’re already facing catastrophic impacts. Hundreds of thousands of people die already every year from climate-related impacts. Literally hundreds of billions of dollars in economic damages occurring every year. Literally tens of millions of environmental refugees: people who have lost their homes due to storms, droughts, sea-level rise, coastal erosion,” he continued.
“So whether you’re talking about the chemistry of the atmosphere; whether you’re talking about the chemistry of the ocean: ocean acidification; plastics pollution: trillions of pieces of plastic in the ocean, dumped every year; whether you’re talking about the proliferation of waste: literally tens of billions of tonnes of waste. So we have an urgent ecological issue!”
Actually, Hershkowitz is clearly good at small talk too. In 1997 he welcomed a new neighbour by turning up on their front porch with two six-packs of beer. That new neighbour was Mike Jbara, then a Warner Music executive, and nowadays CEO of hi-res audio technology firm MQA.
The post The case for sustainability as a priority for the music industry appeared first on Music Ally.
Source: Music ally

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