Buying catalogues is a sprint, but managing them is a marathon
Posted on: 21 janvier 2021, by : Stuart Dredge

It’s easy to buy a catalogue of songs – well, it is if you have the money, obviously – but the challenge of managing them well to grow revenues is an important challenge. “Marketing is absolutely at the core of future success for song catalogues, even if lucky random breaks will continue to happen thanks to […]
The post Buying catalogues is a sprint, but managing them is a marathon appeared first on Music Ally.
Source: Music ally

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