UMG signs music licensing deal with fitness service Variis
Posted on: 14 janvier 2021, by : Stuart Dredge

Variis isn’t a fitness startup as such: it’s a fitness app launched last March by Equinox Media, owner of a chain of gyms in the US. The app works with a Peloton-style connected exercise bike, which costs $2,500, and provides video lessons from instructors. Now, like Peloton, Variis is signing licensing deals with major music labels. […]
The post UMG signs music licensing deal with fitness service Variis appeared first on Music Ally.
Source: Music ally

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