Karaoke is enormously popular with people of all ages in China, with millions flocking to ‘KTV venues’ [karaoke bars] to partake in singalongs.
The Chinese government’s 2019 China Music Industry Development Report valued the karaoke sector at RMB 101.07bn (nearly $14.6bn) in 2019, up 12.3% year-on-year with that rise driven in part by online karaoke services.
Tencent’s app WeSing (known as K Song in China) is the biggest player, estimated to account for 77% of online karaoke users in China, including a younger, wealthier demographic. 25-29 year-olds are 50.3% of its user base, with half of them having high incomes and living in major cities like Beijing.
The post Tencent’s WeSing is keeping China’s karaoke sector thriving appeared first on Music Ally.
Source: Music ally
Related Posts
27 mars 2019Spotify’s EMEA comms director Alison Bonny is leavingThe latest executive to depart Spotify is its comms director for EMEA, Alison Bonny, after nearly eight years at the streaming service. Bonny joined the company shortly before it launched […] Posted in News, Spotify
14 février 2019Study: Spotify is now installed on 33% of Dutch smartphonesMobile-industry research site Telecompaper has published some new figures on the popularity of music-streaming apps in the Netherlands. It pegs Spotify as the leader, with its app now […] Posted in News, Spotify, smartphones, Netherlands
12 décembre 2019What do YouTube’s new harassment policies mean for music?Spend any amount of time digging in to the comments on any public figure’s social-media accounts, and you’ll quickly realise it’s not all wonderful #engagement with fans. In fact, it can […] Posted in News, YouTube, legal, harassment
19 mars 2020Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOULead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s […] Posted in YouTube, digital marketing, Sandbox, India, Landmrk, Emma McGann, Lauv, personalisation, Kesha, Audience Republic, customization, Naezy, personalization
18 juin 2019Capitol Music Group is building its own game-streaming studioFresh from launching a compilation album with gaming star Tyler ‘Ninja’ Blevins, Capitol Music Group is now building a studio in its Los Angeles HQ to help musicians follow in his […] Posted in News, games, Capitol, Gaming, Capitol Music Group
17 octobre 2022Substack says it’s more than just a newsletters platformCo-founder Hamish McKenzie pointed out that the platform also supports podcasts, videos and audio narrations.
The post Substack says it’s more than just a newsletters platform appeared […] Posted in News, Marketing, mailing lists, Substack