Sandbox Issue 257: Filter Tips. Making camera effects connect
Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create a form of augmented branding. We look at who is doing them well, if they are worth the investment and […]
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Source: Music ally
Country Profile – Mexico 2020
In a fast-growing region for recorded music income, Mexico has continued to shine, its impressive annual results showing continued growth and impressive numbers.
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Source: Music ally
HBO Max and Peacock are already losing big movies
Imagine if, a few weeks after you started paying for Spotify or Apple Music, some of your favourite artists’ back catalogues disappeared from the service?
There have been pullouts like this in the past (Taylor Swift, most famously) but in 2020, we take it for granted that the catalogues of music streaming services are both comprehensive and stable – stuff doesn’t suddenly vanish.
In the online video world, as has been well documented already, it’s a very different story. Not only are exclusives par for the course, but TV shows and films are regularly taken down from Netflix and its rivals, as the licensing deals that put them there elapse.
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Source: Music ally
Lianne La Havas campaign wants fans to grow virtual flowers
British artist Lianne La Havas has just released her latest, self-titled album, and one of the marketing elements for it wants to encourage fans to get planting… virtually.
The ‘Flowerbed’ website is exactly that: a digital flowerbed where fans can plant a new flower every day. They make those flowers bloom by signing in to Spotify and listening to songs from La Havas’s discography.
There’ll be prizes and raffles as incentives for them to keep coming back and planting / playing, including signed CDs and vinyl copies of the new album, and vouchers for Fleurop, a (real!) flowers delivery service.
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Source: Music ally
Tim McGraw to host an ‘all-live album premiere’ livestream
The longer this lockdown goes on, the more artists are finding different ways to experiment with the format of livestreams – and also to charge for them.
Country star Tim McGraw is the latest example. He’s going to be holding a “unique all-live album premiere” event on 22 August, broadcasting from Nashville to tie in with his new album’s release.
“Tim McGraw is inviting all fans to participate in a one-time-only performance to share the stories behind the new songs,” explains the splash site. “Together with his band, McGraw will play some old favorites along with new tracks. Up-close and live, this will be an intimate performance with interaction and connection for everyone watching.”
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Source: Music ally
Virtual re-Ellie-ty: Ellie Goulding makes XR music videos
British artist Ellie Goulding has a pair of new videos out for her new tracks ‘Brightest Blue’ and ‘New Heights’.
They’re the result of a partnership between label Polydor and Vevo for the latter’s ‘Official Live Performance’ series, but what’s notable is their use of ‘XR’ technology, which blends camera footage with computer-generated content in real-time.
For ‘Brightest Blue’ it begins by adding lighting effects (blue, of course) as Goulding sings and then stage dressing is added and it ends with the camera pulling back to reveal the soundstage it was filmed on and the musicians performing live that were previously out of shot. ‘New Heights’ does something similar but focuses on an evolving backdrop instead.
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Source: Music ally
KKBox to launch OurBeat platform for aspiring beatmakers
“KKBOX Group and Bitmark’s Open Letter to Beatmakers” may be slightly over-egging the pudding of what’s basically the launch of a new licensing platform.
The letter, from Taiwan-headquartered digital music firm KKBox’s group chief content officer and rights tech company Bitmark’s CEO, is announcing OurBeat, which in fairness is an interesting thing.
“Anyone who registers their beats with our app can freely sample and remix beats from other OurBeat creators,” they explain. “Those beats are streamed on OurBeat Radio – free of cost for anyone to listen to, free of cost for anyone to contribute to. A constant 24/7 ad-free stream created by you and the OurBeat community.”
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Source: Music ally