One of the hits of the Covid-19 lockdown has been the Verzuz battles on Instagram, where high-profile artists go head-to-head for… well, they’re less battles and more mutual love-ins, exchanging their hits in an atmosphere of respect.
Anyway, they’ve been hugely popular on Instagram Live: Jill Scott and Erykah Badu attracted more than 740,000 viewers at the peak of their battle in May. Now Apple Music has swooped in to sign an exclusive deal for the franchise.
From now on, each battle will be simulcast live on Apple Music and Beats 1 as it goes out on the Verzuz Instagram Live channel. Apple Music will also have the battles available on-demand after the initial broadcast.
The post Apple Music bags exclusive deal for Instagram Verzuz battles appeared first on Music Ally.
Source: Music ally
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