Music Ally Startup Files: SyncFloor aims to shake up the sync market
Kirt Debique met his SyncFloor co-founder Cestjon McFarland during a 20-year stint at Microsoft. Immersed in the Seattle music scene, he left the tech giant to start a label (Brick Lane records, named after his favourite part of London) when the music industry was struggling.
“I spotted the bottom of the trough of the last disruption in 2012 and saw that everyone was having a hard time. It disproportionately affected the indie community and I wanted to try to find a way to help them,” says Debique.
At his label, he tried to create an environment that was good for artists – investing in them, with an artist-favoured split. “One of the artists’ legal team once asked me, ‘so are you guys a non-profit?’ because they were so amazed at the terms! That’s how I learned about the music industry.”
As the music business returned to health he realised that, “the back end had a lot of archaic processes, with a disproportionate impact on the indie industry. So I wanted to combine my tech background with my interest in the indie sector – and use software as a connector.”
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Source: Music ally
The Midnight create a prom playlist generator for all ages
Ninja Tune/Counter Records act The Midnight have a new single out called ‘Prom Night’ and have created a special prom-themed playlist generator for it. On a dedicated website, users input their name as well as the date (month and year) of when their prom would have been – for non-US readers, this usually happens when you […]
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Source: Music ally
Hipster Bait turns music discovery into an AR scavenger hunt
“Unreleased rock songs are hiding all around North America. That’s right. You could be sitting on a song right now,” is the blurb from new app Hipster Bait’s website. Launched for Android and iOS devices, it’s an “interactive rock’n’roll music discovery game” that uses augmented reality (AR) technology. The idea: every week the company will ‘release’ […]
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Source: Music ally
Production music firm Artlist raises $48m funding round
Israeli firm Artlist is one of the companies offering a royalty-free catalogue of licensed music (plus video clips and sound effects in its case) to filmmakers, YouTubers and games developers. Launched in 2016, it now has more than one million customers, with YouTube creators having swelled those ranks in recent years – making it a competitor to Epidemic […]
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Source: Music ally
K-Pop stars Blackpink break YouTube 24-hour views record
This one is going to get the K-Pop stans roused up. In April 2019, BTS broke the record for one-day video views on YouTube, with the 78m views of their ‘Boy With Luv’ video trumping the previous record-holder, ‘Kill This Love’ by fellow K-Pop group Blackpink. Now the record has been broken again… by Blackpink! […]
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Source: Music ally
First speakers and agenda details for Sandbox Summit Global
Today we’re announcing the first confirmed speakers and outline agenda for our Sandbox Summit Global conference, which takes place online in September. The event will include Platoon’s Denzyl Feigelson in conversation with Q&A’s Troy Carter, as well as interviews with K Camp (the artist behind the viral hit ‘Lottery (Renegade)’ and business partner Genius. The […]
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Source: Music ally
Outdustry launches China music publishing arm Outdustry Songs
Outdustry has long been one of the most respected companies helping western music firms and artists do business in China (and more recently, India too). Its services have mainly focused on marketing and rights management / licensing, but now Outdustry is launching a music publishing arm focused on China called Outdustry Songs. It has non-exclusive direct […]
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Source: Music ally
UMG expands partnership with USC Annenberg diversity initiative
“Black artists consistently top the popular music charts, but African-Americans and other people of colour are not adequately represented in decision-making roles in the music business,” is the first line of a press release from… the biggest label group in the music business. So what is Universal Music doing about this disparity? Having already pledged a $25m ‘change […]
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Source: Music ally
TikTok strikes licensing deal for Prince back catalogue
There has been a lot of debate about which music licences TikTok has already, which ones it doesn’t (publishers have been particularly sharp on this one) and what it needs to do next to ensure performers and songwriters are getting paid for usage of their work in its app. So it’s interesting to see TikTok press-releasing […]
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Source: Music ally