Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea
Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where its acts engage with their fans to build incredible levels of loyalty, why trans-media marketing underscores everything they do […]
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Source: Music ally
Instagram expands eligibility for in-app shops to musicians
Instagram has updated its ‘commerce eligibility requirements’ dictating who’s allowed to use its Instagram Shopping feature to sell products directly from their profiles. Good news: musicians are now included. And candle-makers will be waxing lyrical about the change too… “Whether you are a candle business making a foray into e-commerce, a musician selling merch or […]
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Source: Music ally
Grid app aims to help events return with social distancing
Concerts are returning in some countries as Covid-19 lockdown measures ease, but with a variety of social distancing measures. Grid is a new app that’s positioning itself as helping: not just music concerts, but other kinds of hospitality and events businesses too. The app can be used for mobile ticketing and checking in to events; to […]
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Source: Music ally
Pandora launches Qmunity music station for Pride 2020
June is the annual Pride month celebrating the LGBTQIA+ community, although due to the Covid-19 pandemic, this year’s celebrations will by necessity be much more digital. Music streaming services are joining the party with playlists and other activations, as usual. In the case of Pandora, that includes launching a new radio station called Qmunity. Sponsored […]
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Source: Music ally
Move the Record event to raise money for independent stores
The Covid-19 pandemic has been a grim period for independent music venues and record stores alike, as they ponder not just when they’ll be able to reopen, but whether. It’s been heartening, at least, to see the success of several campaigns to support these businesses with artists and fans chipping in. The latest initiative sounds […]
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Source: Music ally
Universal Music launches Spinnup distribution arm in Japan
Spinnup is one of Universal Music Group’s distribution services for independent artists, which originally launched in Sweden in 2013 before expanding to other countries. Artists can use it to upload their music to digital services, with the additional hope of being spotted by UMG’s A&R teams – more than 80 Spinnup-distributed artists have been signed by […]
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Source: Music ally
UK’s Labour Party throws weight behind user-centric payouts
The debate about streaming royalties and ‘user-centric’ payments – primer here if needed – has largely been confined to the music industry so far. Could politicians get involved? Jo Stevens of the UK’s Labour Party, who’s the shadow secretary of state for digital, culture, media and sport, got involved during a radio discussion last night. Asked by presenter […]
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Source: Music ally
Spotify to promote Artist Fundraising Picks with emails
Spotify launched its ‘Artist Fundraising Pick’ feature in mid-April, enabling artists to raise money from their Spotify profiles either for themselves and their teams, or for one of the charitable funds and organisations taking part in the streaming service’s Covid-19 Music Relief project. By the end of that month, around 50,000 artists were using the new feature. […]
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Source: Music ally