What is the future of virtual concerts on Fortnite and other online games?
Travis Scott is the latest act to turn an appearance in Fortnite into a landmark event for music, building on what Marshmello achieved within the game last year. Scott’s first concert there drew in 12.3m people and he will have made significant income from sales of digital peripherals. The runaway success may – only in […]
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Source: Music ally
Tools. Lockdown Livestreaming
When lockdown started, artists around the world swiftly jumped onto platforms like Instagram and Twitch, in order to livestream from their homes. But, with social distancing restrictions in place for the foreseeable future, and no real sense of when live music could return, the idea that livestreams could help to partially offset the enormous losses […]
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Source: Music ally
Sandbox Issue 253: Music Marketing in Lockdown
Lead: We are now several weeks into lockdown and have moved far, far beyond just “doing a livestream”. There was some wavering at the start as to whether albums should be delayed by several weeks or brought forward, but now everyone is having to roll their sleeves up and get on with it. The music […]
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Source: Music ally
EFF’s Cory Doctorow sets out blanket music licensing plan
Author and activist Cory Doctorow elicits some strong opinions within the music industry, it’s fair to say: he was a key figure in the opposition to the European Copyright Directive (including encouraging “targeting and destroying the political careers of any politician stupid enough to vote in favour of this idiocy”) for example. So, news that he has […]
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Source: Music ally
Instagram to share revenue with creators with badges and ads
In April this year, we reported on the acknowledgment by a couple of Instagram executives that they had plans afoot to help creators (musicians included) to make money from their livestreams on the platform. Yesterday, Instagram made its first announcement on that score. “To give fans another way to participate and show their love, we’re introducing badges that […]
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Source: Music ally
Marshmello and Halsey offer up a Thought Of The Day on Alexa
We are seeing more artists embrace the possibilities of voice assistants, led by Amazon’s Alexa music + Alexa. Witness The 1975’s recent use of an Alexa skill to nudge fans towards their latest website. Amazon, too, is encouraging artists and labels to experiment with voice technology more, including through partnerships on its own content features. This week, […]
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Source: Music ally
Clubify launches subscription-based livestreaming service
The latest startup hoping to make a livestreaming splash is called Clubify, and its pitch to fans is “your favourite DJs, clubs and festivals live at home”. The UK-based startup’s focus is on electronic music, then, but also on charging for access rather than free streams. Its subscription membership will cost £14.90 a month or £149.90 […]
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Source: Music ally
Kenya Copyright Board takes aim at unlicensed DJ livestreams
Instagram has music licensing deals for user-generated content through parent company Facebook, but even it recently had to clarify its guidelines for people broadcasting music on the platform. The wider question of licensing for online livestreams is provoking debate across the world, including this week in Kenya. The Kenya Copyright Board (KECOBO) has delivered a warning […]
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Source: Music ally