Tools: Tradable Bits. Know your Fans, Market Smarter
Growing an artist’s listenership in specific markets or their social following is one part of the equation of nurturing fan bases and driving revenue. But what is often missing, is actually knowing who the fans are and getting a complete picture of how they’re behaving and presenting themselves online, which provides a more strategic approach […]
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Source: Music ally
Country Profile – Colombia 2020
Colombia’s music industry has gone from strength to digital strength, giving some hope that it may come out of the global pandemic in relatively healthy shape.
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Source: Music ally
YouTube Select aims to boost YouTube’s advertising revenue
A blunt truth underpinning the ‘value gap’ debate: if YouTube is going to pay music rightsholders more royalties, one of the best ways will be by increasing its advertising revenues. Which, as we reported earlier this year when parent company Alphabet started disclosing them, have grown from $8.15bn in 2017 to $11.16bn in 2018, then $15.15bn […]
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Source: Music ally
Facebook goes big on ecommerce with Facebook Shops feature
Shopping on Facebook is already A Thing thanks to the social network’s ‘Marketplace’ feature, an eBay-like service connecting private buyers and sellers. Now Facebook is pushing on with its own ecommerce strategy, announcing Facebook Shops yesterday. “Facebook Shops make it easy for businesses to set up a single online store for customers to access on both […]
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Source: Music ally
Artist Gracey used Instagram to tease ‘Empty Love’ track
Polydor-signed act Gracey is promoting her ‘Empty Love’ single with an AR filter for Instagram that plays an instrumental passage from the song which can then be played around with by the user. It works by opening the selfie camera in Instagram so that anyone using it can use an on-screen slider to lower or increase the […]
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Source: Music ally
SendMusic launches app for professional music-files sharing
We first wrote about startup SendMusic in late 2018, when it emerged as a way to help musicians, producers and music industry colleagues to send big files to one another, including for promotional purposes. Now there’s an update: SendMusic has launched its official iOS app. “You can now send, receive, listen and reply all in one place… […]
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Source: Music ally
YouTube reveals the latest artists for its Foundry program
YouTube set up its Foundry initiative back in 2016 as a way to offer emerging artists marketing, promotional and technology support. The 12 acts shortlisted for the class of 2020 have just been announced and include: Jaykae (from the UK); Joesef (UK); TESSÆ (France); Tems (Nigeria); Adam Melchor (US); Eladio Carrion (Puerto Rico); Gabriel Garzon-Montano (US); Natanael […]
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Source: Music ally
Sample library Tracklib switches to subscription model
We first wrote about stem licensing service Tracklib back in June 2016 when it pitched at MidemLab. It is aimed at the DJ and remixer worlds, allowing users to buy and license track stems in one location. In October it signed a deal with the estate of Isaac Hayes to make a number of his unreleased tracks available for […]
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Source: Music ally
Spotify pays $100m+ for Joe Rogan podcast, adds $1bn+ to market cap
People often ask how the economics of podcasting work. Well, here’s how they worked for Spotify yesterday. The streaming service announced an exclusive licensing deal with one of the biggest podcasts, The Joe Rogan Experience.
The Wall Street Journal claimed the deal was worth “more than $100 million”, but the ensuing spike in Spotify’s share price added more than $1bn to the company’s market cap.
(We’ll explain our workings here, as it’s not a day-on-day calculation. Just before the announcement yesterday afternoon, Spotify shares were trading at $169.35, and they closed the day at $175.03 – a 3.4% spike adding $1.09bn to the market cap, which closed at $32.55bn.)
Money well spent, seemingly. Rogan’s podcast will be made available on Spotify for the first time at the start of September, alongside other podcast platforms, but at the end of 2020 it will become a Spotify exclusive.
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Source: Music ally