Fortnite now has more than 350m registered players
Epic Games has put put a couple of new figures for its flagship game Fortnite, and they’re big. “Fortnite now has over 350 million registered players! In April, players spent over 3.2 billion hours in game,” tweeted the official Fortnite account yesterday. Note, the 350m figure isn’t active players – we don’t know how many of the registered […]
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Source: Music ally
Finnish artist JVG’s virtual gig drew 700k viewers
Last year in Sandbox, we covered the campaign for Finnish hip-hop duo JVG’s RATA/ RAITTI album where they used their links to the world of ice hockey (absolutely massive in Finland) and also Warner Music Live to get to arena level. Now they’ve done something else inventive. On Vappu Eve (the night before May Day […]
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Source: Music ally
Gallery view: Rita Ora gets an immersive online exhibition
We are seeing lots of campaigns having to quickly adapt their planned real-world elements to work as purely online initiatives – and the immersive video for Rita Ora’s ‘How To Be Lonely’ single is a very good case in point. The video was directed by Dave Myers and was made in partnership with Wonderland Agency. […]
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Source: Music ally
Garth Brooks to get his own tile in Words With Friends 2
Well, the partnership is more than just a tile, but given Garth Brooks’ status as an “avid Words With Friends player” we suspect he’s pretty proud of that achievement. The partnership with games firm Zynga is actually part of Brooks’ longstanding relationship with Amazon. “Under the arrangement, Brooks will promote Words With Friends with original […]
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Source: Music ally
T-Mobile US launches three-month Tidal trial for customers
Telco bundles can help drive up subscriber numbers when certain networks buddy up with particular DSPs. It is no surprise that T-Mobile US users are being offered three months of Tidal for free given that Tidal has a long-standing relationship with Sprint (notably a $200m investment for a 33% stake in the music service), with Sprint and T-Mobile merging […]
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Source: Music ally
Twitch tipped to launch original shows – music included
Twitch may be preparing a slate of original, live TV shows, according to a report by Bloomberg. It claims that Amazon’s video service will be commissioning and funding “a slate of original, unscripted series that would be live and interactive, airing two to three times a week”. What’s more, the genres in play are expected to […]
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Source: Music ally
Spotify tests video podcasts with YouTubers Zane and Heath
Spotify’s next move in podcasts will be letting people watch as well as listen. The Verge reports that Spotify is running tests with YouTube stars Zane Hijazi and Heath Hussar for their ‘Zane and Heath: Unfiltered’ show. “The global test, which allows the creators to upload their recorded video footage to the app, will show up for […]
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Source: Music ally
Why Nigeria has ‘massive’ potential for music streaming
Recorded music revenue in Nigeria will increase at a compound annual growth rate of 5.6% over the next five years to reach $40m in 2023, according to PwC, which is tipping the country to be the world’s fastest-growing Entertainment and Media market over the next five years, albeit in percentage terms. In PwC’s Entertainment and […]
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Source: Music ally
Peloton recently added music from ‘thousands’ of publishers
Fitness firm Peloton is one of the businesses for whom the Covid-19 pandemic has a silver lining, with many people unable to visit gyms and thus working out at home. The company’s latest quarterly financial results reveal that its number of ‘connected fitness subscribers’ (people paying for a Peloton subscription) grew by 94% year-on-year to more than […]
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Source: Music ally