Tools: Keyhole. Measure the impact of their social media & influencer campaigns
Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits. One constant in its suite of features have been hashtags, which still present a crucial opportunity to boost an account’s visibility on the platform and help it to be discovered by new […]
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Source: Music ally
Snap financials reveal user growth but also heavy losses
Social app Snapchat ended 2019 with 218 million daily active users, having added 31 million during the year as a whole – 17% year-on-year growth. That’s according to parent company Snap’s latest financial results, which were published yesterday. Is that growth in users helping Snap to turn a profit? No, it is not. Snap’s annual revenues grew […]
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Source: Music ally
KFC took over artist profiles to get ads on Spotify Premium
Who said Spotify’s premium tier is advertising-free? KFC Arabia has found a way around that, taking over the profiles of three artists in a campaign run by advertising agency Memac Ogilvy. “KFC teamed up with three major artists from the region—Flipperachi, Moh Flow, and Shébani—to place imagery of Kentucky Burgers in their cover photos, bios, […]
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Source: Music ally
Ninja Tune MD on the climate emergency: ‘We need to step up’
Peter Quicke isn’t just the managing director of independent label Ninja Tune and chair of British indies body AIM. He’s also a co-founder of Music Declares Emergency, the working group set up last year to drive the music industry’s response to the climate emergency.
At AIM’s London conference this week, AIM Connected, Quicke addressed what he sees as the central question underpinning this: “What can music do to fix the climate crisis?”
Quicke had recently returned from a meeting in Brussels with Frans Timmermans, the European Commission’s executive vice president, who’s leading the EC’s work on the European Green Deal and its commitments to reduce emissions.
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Source: Music ally
Spotify CEO Daniel Ek: ‘With The Ringer, I think we bought the next ESPN’
Spotify published its latest quarterly financial results earlier today, followed by an earnings call with analysts in which CEO Daniel Ek talked about its just-announced acquisition of media and podcasts firm The Ringer.
“If you up-level this conversation and think 10 years out, the trend we’re investing in is that radio is moving online, because users get a much better user experience. It’s on-demand, it’s tailored to their needs,” said Ek.
“With The Ringer, I think we bought the next ESPN, and that’s going to be a tremendously valuable property.”
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Source: Music ally
Spotify ended 2019 with 271m listeners and 124m subscribers
Spotify has published its latest financial results, for the final quarter of 2019, and thus the entire year too. The music streaming service ended 2019 with 271 million monthly active users (MAUs), up 31% year-on-year, having added 23 million in Q4, and 64 million over the year as a whole. 124 million of those active users […]
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Source: Music ally
Sony Music revenues grew to $4bn in 2019, fuelled by streaming
Sony Music’s recorded music business saw its revenues grow by 11.4% year-on-year to $1.16bn in the final quarter of 2019, according to the latest financial results for its parent company. That included a 20.6% increase in streaming revenues to $669m, accounting for 57.7% of the total. Meanwhile, Sony’s music publishing business generated $365m of revenues […]
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Source: Music ally
SiriusXM financials reveal latest numbers for Pandora
US music streaming service Pandora ended 2019 with 63.5 million monthly active users, representing an 8.5% decline year-on-year as the service lost 5.9 million listeners. Its total ad-supported listener hours for the year also fell, by 9.5%, to 13.4bn. However, Pandora ended 2019 with nearly 6.2 million ‘self-pay’ subscribers, having added 251,000 over the course […]
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Source: Music ally