The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. Ouch. It refers to Bieber’s Super Bowl campaign with restaurant chain Chipotle, which was heavily focused on TikTok, and videos made by influencers on that app. Bieber launched an official profile on […]
The post Justin Bieber went big with Super Bowl TikTok campaign appeared first on Music Ally.
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