Justin Bieber went big with Super Bowl TikTok campaign
The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. Ouch. It refers to Bieber’s Super Bowl campaign with restaurant chain Chipotle, which was heavily focused on TikTok, and videos made by influencers on that app. Bieber launched an official profile on […]
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Source: Music ally
Big Sync Music expands into four new markets
Last February, music licensing platform Songtradr acquired UK-based Big Sync Music, which focuses on sourcing music for brand campaigns. The following month, Songtradr raised a $12m Series B round of funding to help it expand globally. Now the company has announced that Big Sync Music is launching in four new markets – Australia, New Zealand, France and Germany. Big […]
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Source: Music ally
Sony Music launches podcast partnership with Somethin’ Else
Sony Music’s thirst for podcast partnerships shows no signs of being quenched. This morning, the major label has announced its latest such alliance, with veteran UK-based radio and podcasts production company Somethin’ Else. “Under the agreement, Somethin’ Else will work with Sony Music to expand its leadership position in the UK market. In addition the […]
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Source: Music ally