TikTok trumpets its role in helping DJ Regard have a viral hit
TikTok and its parent company Bytedance’s licensing negotiations with music rightsholders continue, as does its dispute with licensing hub ICE in the UK, which has been taken to the country’s copyright tribunal. Yet alongside all this, TikTok continues to make its presence felt as a platform for music discovery and marketing campaigns. It’s no surprise […]
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Source: Music ally
Reeperbahn Festival day one: Copyright, Brexit and more
Authenticity, Copyright law, and – oh yes – Brexit were all on the agenda during the first day of conference sessions at the Reeperbahn Festival in Hamburg.
In an era where perceived authenticity counts for so much, songwriters composing for clients who want songs for adverts might be asked to create songs that fulfil two seemingly opposing needs: writing songs that are authentic – but also that sound alike – or even “just-a-like” a famous hit. Can you balance this, and what does it tell us about music consumers today?
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Source: Music ally