Amazon invites brands to test audio ads in free music service
Amazon launched its ad-supported music-streaming tier in April, initially in the US, but details of its plans for that advertising haven’t been talked about much. Now Advertising Age has bagged a copy of Amazon’s pitch deck to brands, and says that the likes of Colgate, L’Oréal and Lululemon are among those invited to test ‘audio ads’ […]
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Source: Music ally
Analysts frustrated at lack of hard numbers on YouTube
How much money does YouTube make? The New York Times offers a carefully-vague suggestion in its latest article about Alphabet’s video service: “YouTube probably generates $16 billion to $25 billion in annual revenue, making the video service big enough to crack the top half of the Fortune 500.” The ‘probably’ actually illustrates the main thrust of the […]
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Source: Music ally
Facebook reveals latest financials… and an FTC antitrust probe
“We had a strong quarter and our business and community continue to grow,” was the lead statement from Facebook CEO Mark Zuckerberg last night, as his company revealed its latest impressive financial results. Revenues were up 28% year-on-year to $16.62bn in the second quarter of 2019, with the social network reporting a $2.62bn profit for the […]
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Source: Music ally
Spotify India marketing tweet sparks online game of Antakshari
If you’re not Indian, there’s a strong chance you haven’t played Antakshari. It’s a game played at parties where someone sings the first verse of a song. Whatever the last syllable is, the next person has to sing the first verse of another song beginning with that syllable. And so on. Anyway, the reason we’re […]
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Source: Music ally
After brief social-media deactivation, The 1975 return with new track
“The 1975 are being their cryptic selves and have deactivated all of their social media accounts as of Wednesday,” reported Billboard yesterday. Yet as of Thursday morning when Music Ally is writing this bulletin, the band’s Twitter, Instagram and Facebook profiles are all up and running again. If you’re thinking this is part of a campaign for some new music from […]
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Source: Music ally
Sandbox Issue 233: Shopping Around: Making Online Stores Add Up
Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms are being best used to sell merchandise, how casual fans (and not just superfans) can […]
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Source: Music ally
YouTube and Mr Eazi team up to help emerging Nigerian artists
YouTube is already the most significant digital platform for Afrobeats artists looking to build their global audiences. Now the service has teamed up with Nigerian artist Mr Eazi and his emPawa Africa incubator to provide direct support for 10 emerging artists from Nigeria. The scheme will see those artists supported in recording music, making videos and getting […]
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Source: Music ally
Boomy will help people upload AI-made music to streaming services
Boomy is one of the startups exploring AI-generated music, and launched in beta earlier this year. Now it’s emerging from that beta period, with test users having already created more than 100k songs using its technology. The general public is now being invited to sign in at Boomy’s website and start creating songs. “Our data shows […]
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Source: Music ally