Badshah breaks YouTube 24-hour views record… with a little help from Ad Words
YouTube has yet to confirm this officially, but Sony Music India claims that one of its artists has broken the platform’s 24-hour viewing record.
The artist is Badshah, with new track ‘Paagal’ and a video that raced to 75m views in its first 24 hours on YouTube. In a press release, Sony hailed the video for “dethroning BTS and Taylor Swift”. That’s a reference to BTS’ ‘Boy With Luv’ featuring Halsey, which set a new record for ‘most-viewed 24-hour music video debut’ in April with 74.6m views.
Taylor Swift’s ‘Me!’ was watched 65.2m times in its first 24 hours the same month, setting the record for the most first-day views for a solo artist on YouTube.
“This is an unprecedented feat and we are very proud. This will go down history as Badshah becomes the first Indian artist to reach 75m views in 24 hours,” said Sony Music’s president India and Middle East Shridhar Subramaniam.
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Source: Music ally
UK music industry declares a ‘climate and ecological emergency’
What can the three major labels; Beggars Group, Domino, Warp and other indie labels; SJM Concerts and Festival Republic; and artists including Radiohead, Wolf Alice and Suede agree on? Well: that “governments and media institutions to tell the truth about the climate and ecological emergency” of course. A group of music companies, industry bodies and […]
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Source: Music ally
TikTok videos turned Absofacto’s ‘Dissolve’ into a chart hit
We’re all familiar with the tale of how TikTok helped ‘Old Town Road’ become a big hit in its initial version. Now there’s a new case study from the buzzy social app. Billboard has the story of how a 2015 track called ‘Dissolve’ by artist Absofacto (aka Jonathan Visger) blew up on TikTok early in 2019, […]
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Source: Music ally
‘Old Town Road’ and ‘Bad Guy’ get new remix versions
Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease of chart / streaming life. Justin Bieber was famously part of the ‘Despacito’ remix, and now he’s […]
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Source: Music ally
ROCCR aims to restore crowdfunding’s reputation after PledgeMusic troubles
The well-documented troubles of crowdfunding platform PledgeMusic have left a number of artists out of pocket and waiting to find out if the company will be rescued by a buyer.
One of those affected was British band Jesus Jones, who’d been using the platform for pre-orders for their latest album ‘Voyages’. Now one of the band, Iain Baker, is part of a group of people setting up an alternative platform called ROCCR.
“ROCCR is a new, transparent, rewards-based crowdfunding platform, which we’re aiming to fully launch over the summer. Rather than focus just on music, we want to help and support the arts generally – so music, theatre, photography and not just existing but up-and-coming bands,” Baker tells Music Ally.
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Source: Music ally