37% of US adults now mainly use smartphones to go online
The Pew Research Center has put out some new stats on Americans’ internet use: and specifically on their mobile internet use. “Today, 37% of U.S. adults say they mostly use a smartphone when accessing the internet. This share has nearly doubled since 2013,” it explained. “At that point, 19% of Americans named their smartphone as their primary […]
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Source: Music ally
Spotify will now help advertisers target podcast listeners
Spotify’s latest feature for brands advertising on its service is ‘podcast listener targeting’. It launched in 10 countries on Friday: the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain and Australia. “With this feature, enterprise brand marketers will be able to reach Spotify Free users who have listened to podcasts on Spotify, verified by […]
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Source: Music ally
Kickstarter’s Drip follow-up has been canned before launch
Crowdfunding platform Drip began life as a project out of independent label Ghostly International: a way for indie labels and artists to raise money from fans through ongoing subscriptions. In early 2016 its founders announced plans to shut it down, before crowdfunding company Kickstarter swooped in to acquire it, with promises of a relaunch. That came in […]
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Source: Music ally
Report claims Spotify is backing Facebook’s new cryptocurrency
Facebook has quietly (bar the odd leak) been working on its own cryptocurrency initiative for some time now. Reports suggest it will be announced tomorrow (Tuesday 17 June), complete with a consortium of partners offering governance for Facebook’s new coin, called The Libra Association. The Wall Street Journal broke the news that financial firms including […]
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Source: Music ally
Oana Ruxandra to be WMG biz-dev lead as Ron Wilcox leaves
Oana Ruxandra will be Warner Music Group’s new lead of business development for recorded music, reporting directly in to CEO Steve Cooper. “A talented negotiator and collaborative leader, Oana has a first-class strategic brain and keen sense of how to get deals done swiftly and effectively,” wrote Cooper in an email to colleagues. “Oana, along […]
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Source: Music ally