Sandbox issue 230: Why Email Marketing Is More Important Than Ever
Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise messaging. Yet there are still many pitfalls, so in this issue we outline how to use email […]
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Source: Music ally
Mobile games are 10% of app time but 74% of app spending
More games stats? We got ‘em! Well, analytics firm App Annie has got ‘em, at least. It’s published some new data on the mobile games market, as a sub-sector of mobile apps. “33% of all mobile downloads and 10% of time spent on mobile are now games,” explained the company in its latest blog post. […]
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Source: Music ally
VC Mary Meeker publishes her 2019 Internet Trends report
US venture-capital exec Mary Meeker has, for many years now, published an annual slide deck on ‘Internet Trends’. Despite their famous length – this year’s, which was published yesterday, is 333 slides long – the reports are pored over by startups and fellow VCs alike, as an annual state-of-tech roundup of trends and stats. There isn’t […]
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Source: Music ally
Beats online-store BeatStars has paid out $50m so far
BeatStars is one of the websites where artists and producers can go to buy beats to use in their new tracks, and it’s currently enjoying a spell in the limelight thanks to being the source for the beat in Lil Nas X’s global chart-topper ‘Old Town Road’. The company has also announced a new milestone: […]
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Source: Music ally
AIMP conference offers new stats on indie publishing business
This week saw the Association of Independent Music Publishers (AIMP) in the US hold its latest Indie Music Publishing Summit in New York. The event included a presentation with Massarsky Consulting offering some new stats on independent publishers’ businesses. Among them: the news that performance royalties were 50% of indie publishers’ revenues in 2018 (at […]
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Source: Music ally
Spotify criticised for its ‘big mood machine’ business
Journalist Liz Pelly has emerged as one of the more thoughtful (without pulling any punches) critics of Spotify: for example her examination of the gender skews of its big playlists last June, or her look at the ‘streambait pop’ sound last December. Her latest article takes aim at Spotify’s “Big Mood Machine” – the service’s ecosystem of mood-focused playlists – and […]
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Source: Music ally
Radiohead release 18 hours of OK Computer demos after hack
As sales pitches for an £18 digital album go, “It’s not v interesting / there’s a lot of it”, takes some beating. The download is actually an archive of 18 of Thom Yorke’s archived MiniDiscs from the mid 1990s. A blog post on the band’s website explained: “We got hacked last week – someone stole Thom’s minidisk […]
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Source: Music ally
Redpill VR and Sensorium raise $70m for VR music concerts
Music and virtual reality? It’s a creatively-exciting crossover, but commercially it has yet to make a significant impact, with the clutch of music-VR startups’ prospects tied closely to the (slower than the hype predicted) growth of VR-headset ownership. Music game Beat Saber’s million-plus sales are a bright spot, but otherwise there’s a strong sense that […]
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Source: Music ally