Music streaming in 2019: radio rivalry, Spotify sustainability and ‘west versus east’
Posted on: 4 juin 2019, by : Stuart Dredge

Streaming was the big driver behind the recorded-music industry’s 9.7% growth in 2018, according to the IFPI. In fact, streaming revenues grew by 34% to $8.9bn, accounting for 47% of the global total. At the end of 2018, there were 255 million users of paid streaming subscriptions, up from 176 million at the end of 2017.
This was the backdrop for the opening session at the Midem conference’s ‘streaming summit’ this morning, with Midia Research’s Mark Mulligan presenting his take on how streaming has been growing – both in mature western countries, and ‘high-potential’ markets like China and Latin America.
“There’s a real danger about looking at the future and just thinking it’s going to be a bigger, brighter, shinier version of today,” said Mulligan. “It’s a really important time to think about what’s coming next.” He noted that just before the recorded-music industry embarked on its decade-plus decline 20 years ago, the industry’s revenues and growth looked as rosy as they do now – fuelled then by CD sales, and now by streaming.
The post Music streaming in 2019: radio rivalry, Spotify sustainability and ‘west versus east’ appeared first on Music Ally.
Source: Music ally

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