Spotify Ad Studio adds advanced streaming conversion metrics
A new post on the Spotify for Artists blog outlines updates to the Spotify Ad Studio feature where clients will get access to a new set of streaming conversion metrics that can show how users on the service’s free tier respond to their audio ads. “How many people who heard your ad checked out your music on […]
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Source: Music ally
XITE launches new music video platform in US
Launching initially in the US, XITE (pron: “Excite”) is a new music video app that will be available on Amazon Fire TV, Apple TV and Comcast X1 Xfinity – and it will be coming soon to Roku. It has deals in place with all the majors as well as a number of indies and will offer […]
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Source: Music ally
YouTube Music hits 3m downloads in one week in India
The top bosses at YouTube, including CEO Susan Wojcicki and global head of music Lyor Cohen, are in India to mark the launch of YouTube Music there, announcing the app has been downloaded 3m times in its first week. (In comparison, Spotify said 1m people had signed up for the service during the first week […]
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Source: Music ally
UMG licenses to uduX, a new Nigerian music streaming service
Yesterday we reported on music streaming service Boomplay raising $20m to expand across the African continent having signed a licensing deal with Warner Music Group last month. Now uduX, a new streaming service based in Nigeria, has signed its first licensing deal with a major label – Universal Music Group. (UMG was also the first […]
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Source: Music ally
TikTok and the new value gap as labels demand “hundreds of millions” – report
In yesterday’s bulletin, we covered the arrival of Spotlight, a new initiative on TikTok designed to help break new acts from South Korea and Japan on the short-form video platform. We wondered then if royalties were being paid on music used this way and what rightsholders would make of it all. We didn’t have to […]
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Source: Music ally