Strictly algo-rhythm: AI music is nothing to be scared of
Mood-music playlists have become a popular part of the streaming ecosystem. Check the growing audiences of Spotify’s ‘Peaceful Piano’ (5.2 million followers), ‘Sleep’ (3.2 million) and ‘Deep Focus’ (3.1 million) playlists, as examples.Artists whose tracks get on to these playlists can get impressive, long-lasting spikes in their stream-counts.
But recent headlines about an artificial-intelligence startup called Endel ‘signing a record deal’ with Warner Music Group raised the prospect of those human artists competing with algorithms for slots on the big properties in the mood-music world.Those headlines were over-egging Endel’s news somewhat: it’s a standard 50/50 distribution agreement rather than a record deal, covering 20 albums that will be released on DSPs during 2019.
With five released so far, Endel has fewer than 5,000 monthly listeners on Spotify, and as yet no high-profile playlist placements. The humans aren’t being overthrown just yet, then.
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Source: Music ally
Deezer has a new VP of artist marketing: Nigel Harding
Deezer has announced that former Sony Music, Apple Music and BBC man Nigel Harding is its new VP of artist marketing. He’ll oversee the streaming service’s team that works with artists and labels on campaigns, including its Deezer Next program for emerging talent. He’s joining from Sony’s Nothing Else Matters Records, where he was co-director, […]
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Source: Music ally
Google Assistant can now talk like musician John Legend
“Imagine hearing the silky smooth voice of John Legend answering your pressing questions everyday. Or narrating your local weather forecast. Or singing you happy birthday,” wrote Google’s Manuel Bronstein in a blog post yesterday. No, Legend isn’t back on the dating market. Instead, he’s lent his voice to Google’s voice assistant, Google Assistant – albeit only […]
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Source: Music ally
Esperanza Spalding drove fans from Facebook / Instagram to Spotify
Facebook has published a case study of how artist Esperanza Spalding used the social network (and Instagram) to drum up excitement around her latest album ’12 Little Spells’ – including driving Spotify streams of it. “The roll-out included premiering each music video on Facebook and IGTV, talking to fans through comments and Facebook Live and converting the […]
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Source: Music ally
Google steps up artist migration from Google Play Music
It’s no secret that streaming service Google Play Music will be shutting down, as its parent company concentrates its energy on YouTube Music. The process of phasing out the older service is stepping up, with the closure later this month of the Google Play Artist Hub. This was the way independent artists managed their profiles […]
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Source: Music ally
Red Bull Music Academy and Red Bull Radio to shut down
Red Bull is shutting down its well-regarded Red Bull Music Academy program of lectures, workshops and concerts, as well as its Red Bull Radio website. The closure is the result of the company’s relationship with consultancy Yadastar coming to an end, with the latter firm having managed both projects for Red Bull. “After 20 years […]
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Source: Music ally
YouTube names 11 independent artists for 2019 Foundry class
Working directly with independent artists is on the agenda of every major music-streaming service in 2019. But of course, it’s also intrinsic to YouTube as a platform, for creators of all stripes. YouTube Music has a specific initiative for musicians called Foundry, which has been running since 2016 as a way to choose a crop […]
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Source: Music ally
iHeartMedia files for IPO and reveals figures for iHeartRadio
When Music Ally thinks about ideal preparations for going public, bankruptcy protection isn’t high on the list. But US radio group iHeartMedia is trumping our assumptions: this week, it filed to go public, in an IPO that could raise up to $100m. The news comes just a couple of months after the company won approval for […]
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Source: Music ally