Sandbox Issue 225: Retargeting in an Age of Privacy
Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about why – if they put the work in – this can be more blessing than curse. Campaigns: Billie Eilish […]
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Source: Music ally
China to introduce ‘youth mode’ time limits for short-video apps
The challenge of levering children off their favourite app is one being grappled with by parents across the world, whether it’s YouTube, Fortnite, TikTok or Roblox. Now the Chinese government is introducing regulations that will crack down on one particular sector: ‘short-video’ apps including TikTok’s Chinese version Douyin and rival Kuaishou. “From June, all such […]
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Source: Music ally
Startup VRJam seeks $500k funding for VR/AR performance tech
British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged from stealth mode at the London Music Conference last year, is offering 5% of equity in return for the desired seed funding, which it […]
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Source: Music ally
Deezer launches dedicated K-Pop channel after 157% growth
Deezer is launching a new hub for Korean pop music on its streaming service. The new K-Pop channel will feature programmed playlists (including some from guest artists like iKON and Stray Kids). “K-Pop is one of the world’s fastest growing genres and is resonating with more and more fans. Deezer’s streams of the genre have already increased […]
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Source: Music ally
iHeartMedia boss on streaming: ‘We keep it in perspective’
There’s a view being put about that on-demand music-streaming services will ultimately kill radio – admittedly, it’s being put about mainly by on-demand music-streaming services for now. What do radio moguls think about it all? Bob Pittman, CEO of iHeartMedia, has been offering a counter-view. “Between 70 and 80 percent of Spotify users say the […]
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Source: Music ally
Troy Carter co-founds new artist-focused company Q&A
From being Lady Gaga’s manager and an investor in startups to Spotify’s boss of creator services, Troy Carter has been a prominent figure in the music industry’s digital evolution in recent years. Now he’s returning with a new company called Q&A, co-founded with J. Erving and Suzy Ryoo (who previously worked with Carter at investment […]
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Source: Music ally