We’ve written regularly in the last year about the shift in definitions of ‘exclusives’ on music-streaming services. Bar the odd exception, few albums are now exclusive to a single service, but Apple Music, Spotify and others are competing instead for exclusive access to artists in other ways: documentaries for example, or live events. The latest example of the latter is Arcade Fire, who will be celebrating the release of their fifth album ‘Everything Now’ next Friday with a free gig in Brooklyn the night before. It’ll be exclusively livestreamed on Apple Music, with an audio broadcast on Beats 1 to boot: Of relevance here: Arcade Fire’s Win Butler and Régine Chassagne appeared on-stage at Tidal’s infamous relaunch event, billed as co-owners of that service in March 2015. Just over two years on, and the big launch event for their new album is only on Tidal’s much-bigger rival Apple Music. Oof. Perhaps this shouldn’t be a surprise: Butler did say a few months after the Tidal event that “none of the artists knew anything about the PR. It was a poorly managed launch”. Something tells us the Apple livestream won’t be open to similar accusations.
At MIDiA Research we are currently in the final stages of producing the update to our annual landmark report: The State Of The Streaming Nation, a report which compiles every streaming market data point you could possibly need. In advance of its release in June we want to give you a sneak peak into a couple of the key areas of focus: streaming app usage and major label streaming revenue. Subscriber numbers only tell part of the streaming story. They are solid indicators of commercial success, but can often obscure how well a service is doing in terms of engaging its user base. That’s why we track the main music services’ active user bases every quarter. But rather than tracking Monthly Active Users (MAUs), we track Weekly Active Users (WAUs). The MAU metric is past its sell by date. In today’s always on, increasingly mobile digital landscape, doing something just once a month more resembles inactivity rather than activity. The bar needs raising higher. Companies like Snapchat, Facebook and Supercell measure their active user bases in terms of Weekly Active Users (WAUs) and Daily Active Users (DAUs). It is time for streaming services to step up to the plate […]
Cette tribune a été écrite par Daniel Findikian ( @findikian ), expert dans la transformation digitale de l’industrie musicale, directeur de l’école EMIC Paris et ancien Directeur Digital de EMI Music. Dans un marché de la musique en pleine renaissance, où le streaming marque une croissance de l’ordre de +30 à +50% dans l’ensemble des territoires majeurs du marché de la musique, l’enceinte connectée d’Amazon va faire rentrer le modèle du streaming dans une nouvelle ère. J’explique depuis plus de 4 ans à mes étudiants que le streaming transforme définitivement le marché de la musique. Tout d’abord, il change le support – l’album est remplacé par la playlist. Il modifie le marketing – il s’agit désormais de promouvoir un titre dans un environnement différent avec une logique d’audience. Enfin, il transforme le modèle économique – d’une transaction à une logique d’abonnement. Un nouveau changement vient d’arriver, c’est une enceinte connectée signée Amazon. Elle s’appelle Echo et elle intègre déjà un abonnement streaming illimité. L’arrivée, fin Octobre 2016, d’Amazon sur le marché du streaming musical, en concurrence frontale avec Spotify, Apple Music, Google Play, Deezer, Tidal ou encore SoundCloud est passée relativement inaperçue en France et pourtant c’est un « […]
Sprint has announced that it has forged a deal for 33 percent ownership of music streaming service Tidal, and as part of the deal, Sprint customers will receive “exclusive artist content” not available anywhere else.
The latest issue of Music & Copyright is now available for subscribers to download. Here are some of the highlights. Sprint-backed Tidal set to challenge the US music-streaming leaders Music subscription service Tidal has sold a third stake in the company to US mobile operator Sprint. In what is being seen as a win/win for the two companies, Tidal will gain access to new finance, Sprint’s customer base, and a dedicated artist marketing fund, while Sprint will be able to offer its users a music streaming service brimming with exclusives and rare recordings and video footage. Questions have been raised over the price paid by Sprint for its stake. However, if the service boosts the mobile operator’s performance indicators, other operators in the country might follow suit and look more closely at one of the other smaller music services. Honoring dead artists and managing commercial exploitation is tricky to get right Unfortunately for many music fans around the world, last year was notable for the number of high-profile artists and performers that passed away. Famous names including David Bowie, Glen Frey, Leonard Cohen, Prince, and George Michael all died in 2016, leaving copyrights to some of the world’s biggest […]
Tencent Holdings is China’s largest company – with an imperious market cap valuation of more than $250bn . It also happens to be the world’s third-biggest music subscription business – one which poses a serious threat to the global ambitions of Spotify and Apple Music . Last year, Tencent spent big to acquire a majority stake in $2.7bn -valued China Music Corp, taking control of two key music platforms – Kuwo and KuGou . Added together with its own QQ Music , which boasts 200m monthly active users, Tencent now services over 15m paying music subscribers – with an estimated digital music market-share in China of over 77% . And get this: unlike Spotify , Deezer , TIDAL , Pandora and pretty much any other standalone music streaming service in existence, QQ Music is consistently profitable (just like its parent company). Tencent is in an especially strong position, because bright people are expecting very big things from its home nation. Universal’s SVP Jonathan Dworkin predicted this week said that China could become the largest recorded music market in the world over the next decade – surpassing the USA, Japan, the UK and Germany. Right now, with a population of […]