Décidément Facebook n’a pas fini de bousculer le marché des médias. Facebook ne veut pas passer à côté de la manne publicitaire de la télévision. Le Wall Street Journal a révélé il y a quelques jours que les équipes de Mark Zuckerberg travaillaient sur une application TV destinée aux box, y compris l’Apple TV. Destinée à diffuser des contenus longs et premium, cette application vise un double objectif : capter une part du marché publicitaire de la télévision et devenir un point de passage incontournable pour les internautes pour regarder des programmes TV en OTT, sur les mobiles, ordinateurs et TV. Pas étonnant que les initiatives pour diffuser des contenus premium se multiplient afin de toucher les 31 millions de détenteurs d’un compte Facebook en France. Le positionnement du site Outbuster facilite ce type d’initiative puisqu’il vise « la découverte et la popularisation du cinéma invisible, celui qui ne trouve pas facilement le chemin des salles de cinéma malgré son succès en festivals.» Débarassé des contraintes de la chronologie des médias, Outbuster peut alors innover en créant de nouveaux modes de distribution de ses films, à condition de se mettre d’accord avec les détenteurs de droits. Car il faut […]
In addition to announcing its half-year results, Sky has revealed plans to launch Sky TV without the need for a satellite dish for the very first time in the UK. The move will see millions of homes, currently unable to install a satellite dish, able to enjoy the best entertainment on Sky. Delivered through a box over broadband, the service is expected to launch in the UK in 2018. Following a strong response from customers to Sky Q, there are now more than one million boxes in around 600,000 homes in the UK. According to Sky, it is already changing viewing habits, with customers watching 10 per cent more TV compared to those with Sky+, as they benefit from a more visual interface alongside personalised recommendations. As part of its commitment to delivering the best customer service Sky is also launching the new My Sky app. With more and more people turning to their phones to manage their life admin, the app will make it quicker and easier than ever. Customers can check their broadband speed, review their monthly bill on the move, change how and when they pay and get help and support with simple step by step […]
Jean-Paul Philippot, administrateur général de la RTBF – © LAURIE DIEFFEMBACQ – BELGA La RTBF étudie une éventuelle participation à l’offre de vidéo à la demande par abonnement (SVOD) que souhaite lancer France Télévisions cet automne, a annoncé jeudi son patron Jean-Paul Philippot lors d’une conférence au Fipa de Biarritz. ” Il y a une volonté de partager avec France Télévisions, il y a une volonté d’étudier plus loin le projet. On est en contact “, a-t-il déclaré lors d’un débat sur le marché audiovisuel francophone, auquel participaient notamment TV5 Monde, la télévision publique suisse RTS et Radio Canada. Yves Bigot, le patron de TV5 Monde, qui soutient l’idée d’un projet de SVOD francophone international, a précisé que RTBF, RTS et Radio Canada en discutaient par l’intermédiaire de sa chaîne. La volonté de s’associer à une plateforme internationale ” C’est vers France Télévisions que les choses se feront “, a-t-il dit. France Télévisions va refondre en mai son site de vidéo à la demande et replay Pluzz, pour y proposer cet automne une nouvelle offre de vidéo à la demande par abonnement. La patronne du groupe public, Delphine Ernotte, négocie actuellement ce projet avec plusieurs producteurs, sur le principe […]
There’s a revolution taking place in the living room called OTT. As video content delivered digitally to TV screens grows, so too does the opportunity for brands on OTT video due to its unique combination of big screen addressability, and consumer’s tendency to lean back and engage with ads and longer form content. According to eMarketer, OTT devices have demonstrated a higher video ad completion rate than desktop/PC and mobile devices. The growing popularity of OTT video―which is video carried to a TV connected to the internet―is shifting the traditional TV landscape, bringing interactivity, data, and targeting long associated with digital media to the television ecosystem. It’s also opening up a new level of choice in content and pricing models for consumers who can choose from a continually growing menu of apps with professionally produced as well as user-generated content. For marketers, there is the opportunity to create dynamic, interactive, even “shoppable” ad experiences that can drive increased engagement and brand recall, bringing consumers further down the purchase funnel. The purpose of this one-sheet , developed by IAB’s OTT Working Group, is to provide agencies and marketers with a quick reference guide to OTT, with insights on the current […]
The grandfather of the digital video space is still looking pretty youthful. Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio. On Thursday, Alphabet reported that its fourth-quarter revenue was up 22% year over year, and cited YouTube, as well as mobile search, for the performance. eMarketer estimates that YouTube had 180.1 million US users in 2016. The US user base isn’t expected to grow much—growth will be just 3.2% this year, eMarketer estimates—but that reflects the fact that it is at near saturation levels: eMarketer estimates that nearly 85% of digital video viewers are YouTube viewers. And among users of OTT services, YouTube is essentially at true saturation—over 95%. YouTube ad revenues are on a strong growth trajectory. eMarketer estimates that ad revenues for the unit rose roughly 30% in 2016. New initiatives, such allowing ad buyers to layer in search data for more robust targeting, are likely to keep growth high. eMarketer currently projects 20% ad revenue growth for YouTube in 2017. But Google faces a different challenge in another area of […]
New consumer research finds steady increase coincides with drop in pay-TV subscriptions New cord-cutter consumer research from Parks Associates shows the percentage of U.S. broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View: Entertainment Services in U.S. Broadband Households reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions. “Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadband households in Q3 2016,” said Brett Sappington , Senior Director of Research, Parks Associates. “Several factors have played a part in this decline, including growth in the OTT video market, increasing costs for pay-TV services, and consumer awareness of available online alternatives.” Parks Associates notes declining pay-TV satisfaction in each of the last three years. Only one-third of pay-TV subscribers are very satisfied with their pay-TV service. According to Parks Associates’ OTT Video Market Tracker , 63% of U.S. broadband households subscribe to at least one OTT service and 31% of U.S. broadband households have multiple OTT service subscriptions. “Pay-TV providers are adapting to address a fundamentally different video services market than existed three years ago. Challenges still remain […]
IRIS Plus 2016-3: VOD, platforms and OTT: which promotion obligations for European works?
IRIS Plus 2016-3: VOD, platforms and OTT: which promotion obligations for European works? Author: Francisco Javier Cabrera Blázquez, Maja Cappello, Christian Grece, Sophie Valais, European Audiovisual Observatory The European audiovisual market has been facing huge transformations during the past years. Whereas the European cinema market has been facing a period of stagnation and the physical video market a rapid decline, new players and business models have seen the light and are now re-shaping the overall picture: both paid and advertising-financed on-demand services have consolidated their position, and over-the-top players and online platforms are offering their services in various forms. As a result, viewers can now benefit from both well-established traditional broadcasters and on-demand players, and viewing habits have of course also changed significantly. These market changes are also reflected in the regulatory framework, which poses a very preliminary issue of setting the right definitions and identifying the related obligations, including those concerning the promotion of European works under the various headlines of production, programming and visibility as enshrined in Articles 13, 16 and 17 of the Audiovisual Media Services Directive (AVMSD). So far audiovisual media services have been regulated differently depending on whether they are linear or non-linear, while […]
Version Imprimable Cette décision revêtait une importance particulière, dès lors que pour la première fois, la CJUE était amenée à préciser la notion de « Service de médias audiovisuels à la demande » (Smad), notion essentielle dès lors qu’elle conditionne le champ d’application de la directive « Service de médias audiovisuels » (SMA) 210/13/UE. C’est dans le sens d’une interprétation large de la notion que la CJUE avait semblé trancher. Certes, les autorités de régulation nationales de l’audiovisuel, à commencer par le CSA français lui-même [ 2 ], n’avaient pas attendu la Cour de justice pour adopter une interprétation relativement large de la notion, de manière à appréhender différents types de services vidéo en ligne. Cependant, le CSA n’avait encore jamais, à notre connaissance, pris de mesures à l’encontre d’une chaîne YouTube sur ce fondement. C’est désormais chose faite avec la décision du 3 novembre 2016, par laquelle le CSA a mis en garde la chaîne YouTube « Les recettes pompettes by Poulpe », la désormais célèbre adaptation web de l’émission de télévision canadienne éponyme, jugeant que ce programme était constitutif d’une propagande en faveur de la consommation d’alcool contraire à l’article L3323-2 du Code de la santé publique. […]
Expérience client et contenus de qualité sur un modèle freemium, voilà de quoi toucher une cible jeune sans froisser les grands acteurs de l’industrie télévisuelle. Stratégie et enjeux de Molotov.tv par l’un de ses cofondateurs. “Nous allons vous faire adorer la télévision.” Voilà l’étonnante promesse de la jeune start-up Molotov. Comme si les Français n’aimaient pas – ou plus – le petit écran. La lucarne reste quand même l’un des loisirs préférés des foyers ! Et pourtant, il se passe bien quelque chose dans le secteur de la télévision. Concurrence, digitalisation, mutation des usages, l’industrie est contrainte à la métamorphose, en particulier dans sa distribution. De nouvelles manièr
es de faire, des innovations, des expériences enrichies sont attendues par les publics. Jean-David Blanc, Jean-Marc Denoual et Pierre Lescure partagent cette conviction depuis de plusieurs années. Après un premier tour de financement de 10 millions d’euros en 2014, ils viennent tout juste de boucler une seconde levée de fonds de 22 millions d’euros. Un montant significatif destiné à accélérer le développement et le déploiement de leur nouveau service de distribution de programmes de télévision, en France puis à l’international. L’occasion de revenir avec Jean-Marc Denoual sur le modèle économique et les […]
Growing consumer spending power and affordable multiplay service bundle are fueling the adoption of prepaid satellite pay-TV services (DTH) in Latin America, especially among consumers who previously were not able to afford service offerings. That new class of subscribers, in turn, is influencing operators to invest in expanded networks, especially fiber-to the-home (FTTH). And, according to a recent report from Pyramid Research, the relatively low service penetration levels among Latin American consumers suggest that there is still substantial room for growth, especially for IPTV service offerings that will leverage the high bandwidth of FTTH, although DTH and cable are likely to remain dominant through 2021. The anticipated easing of telecom regulation in Argentina and Mexico – where incumbent telecom operators historically have been banned from launching pay-TV services in order to prevent market concentration – will also create greater incentives for fiber investments, supporting the eventual launch of IPTV services. OTT video services also are expected to see strong uptake over the next five years. That trend will challenge traditional pay-TV business, which is prompting some pay-TV operators in the region to launch their own OTT platforms, while others are establishing partnerships with pure OTT players such as Netflix. […]
Alphabet ‘s ( GOOGL ) Google unit has reached a final agreement or one in principle with CBS ( CBS ) , Disney ( DIS ) , Viacom ( VIAB ) and 21st Century Fox ( FOXA ) and could launch its streaming video service as soon as February, according to people with knowledge of Google’s plans. Time Warner ( TWX ) is in talks as well, but they haven’t yet progressed as far as the others, said one person with knowledge of the situation. The video streaming service, Google Unplugged, will be operated by Google’s YouTube service and will join a growing number of subscription video-on-demand offerings lining up to offer consumers so-called skinny bundles of networks that are less expensive than those offered by cable or satellite operators. The service initially was expected to be announced at the Consumer Electronics Show that begins in Las Vegas on Jan. 5, but unspecified technology delays and the need to finalize contracts have pushed it back to February or later, according to two knowledgeable people. The crowded field of cablelike streaming services includes DirecTV Now, which AT&T ‘s ( T ) DirecTV satellite service launched in November, as well as […]
In just two years, over-the-top TV has gone from niche endeavor to mainstream preoccupation. CBS launched its All Access service at the end of 2014, followed by Dish’s unveiling of Sling TV at CES 2015 and HBO’s announcement of HBO Now a few months later. Then came Showtime’s streaming service, a national launch for Playstation Vue and much, much more. This past year brought two major telecom companies into the fray. Verizon Communications Inc. (NYSE: VZ) entered its first full year with Go90 on the books (the mobile service officially launched in late 2015), and AT&T Inc. (NYSE: T) kicked off DirecTV Now. Meanwhile, several online stalwarts are promising new content offerings for 2017, including Facebook , Hulu LLC and YouTube Inc. Here are some of the top highlights from 2016, along with a look ahead and even one genuine big-deal prediction for next year. The good and bad for Sling TV Sling TV has grown quite a bit since launch, adding to its channel line-up and expanding its bundle options. The good news is that Dish Network LLC (Nasdaq: DISH) has attracted more than 600,000 estimated subscribers to the Sling TV $20-per-month OTT service. The bad news […]
When it comes to the future for video on demand (VOD), 2017 could bring many changes, namely, library depth may no longer be a competitive advantage and rights holders will put content back in their own hands. According to Tom Williams, co-founder and CEO at Ostmodern , which works with broadcasters to create their video platforms including the BBC, ITV and Channel 4, changes are in the works when it comes to VOD technology, content delivery, UI and more. On the editorial front, localisation will become a competitive advantage, he predicts. In addition, broadcasters will likely adapt to accommodate how younger audiences view sports; and localisation will start to be used as a competitive advantage. “Over the past years many local VOD providers have tried to change to be more like the big global companies (mostly by copying their UIs) and inevitably falling short,” he said. “Those that have been successful have used the advantage of knowing their audiences’ viewing behaviours more intimately than a global provider ever will, or could. On the other hand, the big globals have increasingly realised that they need to be more local because of the varying tastes of audiences across different regions.” As […]
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Amazon Prime Instant Video’s expansion and the introduction of BritBox drive home the point: SVOD will be the leading OTT business model for the foreseeable future. Amazon’s global launch of Prime Video and the announcement by UK broadcasters BBC and ITV of a U.S. launch for a new streaming service BritBox should seal the deal for subscription on demand. SVOD has won. “In retrospewww.streamingmediaglobal.comct, if you were starting out a few years ago pushing video OTT then it is blindingly obvious that SVOD would be the most successful online video model,” says Ovum senior analyst Tony Gunnarsson. It is still early days, but the world has already been sliced up between the all-powerful Netflix and a handful of local or regional competitors. Multiple pay-TV OTT initiatives around the world indicate that OTT video is becoming increasingly core to service providers’ product portfolios. The Q1 2017 launch of BritBox is one example. The venture pairs BBC Worldwide, the commercial arm of the BBC, with commercial network ITV and U.S. network AMC (which partners with the BBC for cable channel BBC America). BritBox will offer a collection of British content including dramas that have long been unavailable in the U.S. such […]
And, of course, Millennials were the highest adopters of OTT, with 84% saying they regularly use streaming services. Older users said they, too, streamed, with nearly three quarters of Gen X (74%) and well more than half (60%) of Baby Boomers watching online.
But we all knew that, right? After all, even though some pundits predicted that Netflix would struggle when it raised its prices across the board last year, losing some subscribers and repelling others, that just didn’t happen.
Price, it appears, becomes less critical when you offer a good product (especially when it’s just a fraction of what a traditional pay-TV bill is).
MOBILE A CRUCIAL COMPONENT OF GROWTH AND STRATEGY
PARIS– After raising $4.3 million from Sky in September, France’s newly-launched OTT TV service Molotov has drawn an additional $24 Million from the U.K. media group as well as french infrastructure operator TDF, along with other investors, including Russian businessman Mikhail Fridman. Molotov will use the resources to expand its footprint internationally, said Molotov co-founder Jean-David Blanc during a press conference held in Paris on Wednesday. On top of investing in Molotov, TDF has also become a minority shareholder in the company and has signed a partnership to bring hybrid broadcast feeds to Molotov on smart TV’s. Molotov, which rolled out in July in France, is also bowing a Cloud DVR app and Chromecast support, a premium-movie bundle including Canal Plus group’s Cine Plus channels with a one-month free trial at launch and 9.99 per month afterwards. Five more pay TV channels will be part of Molotov’s Extended bundle : CanalJ and Tiji from Lagardère, Toonami and CNN HD from Turner and Crime District from AB group. Called “Bookmark,” the Cloud DVR app will allow all users to record TV shows instantly in their own Molotov personal storage space. Free users will be offered 10 hours of cloud DVR […]
Global OTT content revenues will increase from $47.7 billion in 2015 to $53.2 billion by year-end 2016, according to a new market research report from Future Market Insights. The roster of market leaders is chock full of big, high-tech brand names, including Akamai, Amazon, Apple, Facebook, Google, IBM, Microsoft and Netflix, as well as others less familiar, such as Limelight Networks and LeEco. Several factors will fuel growth, including rising broadband penetration, mobile device adoption and subscriptions, introduction of new smartphones and features, attractive pricing and more connectivity and content options. Favorable regulatory developments will also contribute to growth, according to Future Market Insights. The market researcher divides the OTT content market into use segments: OTT VoIP (local and long distance), video chat/teleconferencing, short messaging, social networking and retailing and OTT music, video and other entertainment services. OTT device and platform types include: computers, gaming consoles, OTT streaming devices, smartphones, tablets, smart TVs and others, such as Blu-ray players. Global OTT Content Revenues According to the report : The Video content type segment accounted for a relatively high revenue share and was valued at US$ 24.4 Bn in 2015. This segment is expected to remain dominant through 2026 The […]
Image: Reuters La SSR est sous pression croissante et constante. Contrainte à faire des économies, cette dernière dévoilait à la fin de l’année dernière un plan de réorganisation de 40 millions de francs par an dès 2016, ainsi que la suppression de 250 postes. Si en Suisse le climat autour de l’audiovisuel se détériore peu à peu, l’heure du déclin a déjà sonné en France. Qu’elles soient privées ou publiques, les chaînes françaises sombrent les unes après les autres, souffrant d’une érosion progressive de l’audimat suivie forcément par une chute des revenus publicitaires. Les chaînes de France Télévisions en sont les premières victimes. Le groupe, dont le budget dépend en majeur partie de fonds publics, s’est d’ailleurs pris à la fin du mois dernier une claque sévère de la part de la Cour des comptes. Pour les chaînes privées Cette dernière a en effet présenté un rapport cinglant sur la gestion du paquebot ces dernières années. Mauvaise gestion des ressources, achat douteux de programmes, retard dans le numérique, mise en place de réformes jugées trop timides, la liste est longue. «France Télévisions se trouve dans une impasse financière dont la seule issue passera par une réduction significative des charges», a conclu l’institution. La crise du service public en France n’est de loin pas isolée. Les grandes chaînes privées font en effet actuellement face à de forts vents contraires. Le groupe TF1 en premier, sur fond d’une perte trimestrielle nette de 13,2 millions d’euros, vient d’annoncer un nouveau plan de réduction des coûts. Baptisé «Recover», il devrait lui permettre d’économiser entre 25 et 30 millions dès l’année prochaine. Du côté de M6, qui a présenté mardi ses chiffres trimestriels, la situation s’est pour le moment stabilisée. Alors que les attentes des marchés étaient clairement moroses, le groupe de médias a […]
US adults (aged 18-64) are spending more time streaming video content on TV sets than they are on computers or mobile devices, according to a recent report from RealityMine. However, survey respondents’ preferred devices differ depending on the OTT service in question. Leading OTT services tend to be mostly viewed on TV sets, per the report. Almost two-thirds (64%) of respondents’ time spent watching Netflix content is on TV sets, per the report, while a majority (57.5%) of time spent with Amazon content is likewise on TV sets. About half of HBO GO (50.8%) and Hulu (49.9%) viewing time is spent on TV sets. It’s a different story for YouTube, which is viewed primarily via computers (43.3% share of viewing time) and mobile phones (33.1%), likely due to more short-form content being watched on that platform. Recent research from Ooyala, for example, shows that most smartphone video viewing is for short-form content (0-5 minutes), while virtually all (92%) of set-top viewing is for long-form content of at least 20 minutes. Streaming video services reached 50% penetration of US households earlier this year, on par with DVR penetration for the first time, according to Nielsen. The RealityMine survey suggests that among adults streaming content Netflix has the broadest daily reach (18%), while it comes a close second to YouTube (40%) in weekly reach. About the Data: RealityMine had 5034 participants aged 18-64 complete the TouchPoints USA 2016.1 study. Their responses were fused with GfK’s MRI 1-Year Study that yielded a sample count of 18,396 (aged 18-64) from which RealityMine prepared the analysis.
Dish Network founder Charlie Ergen has said that OTT “has the potential to be as big or bigger than the DBS (ie DTH) business.” Speaking toa nalysts following Dish Network’s quarterly results, he said: “It’s the next way to watch live TV, right? Cable, then satellite and now, OTT because it has some built-in advantages, right? It’s immediate. It’s just an app so you don’t have to wait for an installer. You don’t have two-year contracts. You can watch on any device. The advertising can be more meaningful to you. It can be more directed to you. So there’s a lot of different things you can do with it.” Dish is already tapping into a potential audience of some 25 million US homes who do not subscribe to a conventional pay-TV service with its Sling TV service. Ergen admitted that some pay-TV services were subject to considerable churn, saying that seasonality, as well as some viewers coming into a service such as HBO just to “binge watch” shows such as Game of Thrones , and then immediately dropping the service until the next season of the show came along. He stressed that Dish was well placed. “There’s a lot of things that we put in place for depending on which way it goes and we’ve maintained the flexibility that we need here and the technology is not so easy to duplicate overnight. And so we think we’re positioned in whatever direction it goes.”
Last week two big events happened in Amazon Inc’s world. Firstly the retail giant announced the launch of its Prime express delivery service in the world’s largest e-commerce market, crucially without the additional Prime video streaming functionality. Secondly in its third quarter earnings call Amazon for the first time identified investment in video content as one of the three reasons why it failed to generate a net profit for its shareholders (the other two reasons were increased investment in fulfilment centres and developing the Echo product.) Both events are big moments in the evolution of Amazon’s corporate growth story.