After a few months of wishy-washy statements on net neutrality indicating that the company had largely given up on it, Netflix is changing course. In a tweet today, the company wrote: “Netflix will never outgrow the fight for #NetNeutrality. Everyone deserves an open Internet.” It also linked to the Battle for the Net campaign, indicating that Netflix had signed on to take action.
This is a big change of direction for Netflix. Though the company was one of the most staunch net neutrality advocates back in 2014 — during the last fight over net neutrality — it hasn’t cared quite as much this time around. In March, Netflix CEO Reed Hastings told The Verge that he’s “not too worried” about what’ll become of net neutrality because it didn’t pose a big risk to his company. And just a couple weeks ago, Hastings told Recode that net neutrality is “not our primary battle at this point.”