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Streaming Service Use Now More Common than Cable Subscriptions

Streaming Service Use Now More Common than Cable SubscriptionsMore people are now using streaming video services than have a cable subscription, according to a May 2017 study from Fluent LLC . The survey found that 67% of US internet users watch or have access to a streaming service, while just 61% have cable in their homes. Unsurprisingly, millennials used streaming services at a higher rate than their older counterparts. However, while more than three-quarters (77%) of millennials said they have access to a streaming service, so did almost two-thirds (65%) of nonmillennials. Netflix was king among both millennials and those ages 35 and older. More than six in 10 millennials (61%) surveyed had access to the subscription video-on-demand (SVOD) service, compared with 45% of nonmillennials. Amazon Prime Video was the lone streaming service subscribed to by both age groups at the same rate—16% of respondents. Most of the other streaming platforms examined in the survey had a higher penetration rate among younger internet users. Low cost was the top factor that persuaded respondents to pay for streaming content. More than one-third (34%) of respondents chose that as a reason for signing up for a streaming video service. Nearly three in 10 millennials (29%) said they signed on […]

Why streaming needs subscription bundles

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Hulu CTO: Content rights need to be unlocked for experimentation

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SVOD meshing: streaming and convening

A first look at Hulu’s radical redesign for live TV

Hulu Inks Deal With Magnolia Pictures for Pay-TV Window Streaming Rights, After Netflix Pact Expires

OTT Went Big in 2016, Aims Higher in 2017

OTT Went Big in 2016, Aims Higher in 2017In just two years, over-the-top TV has gone from niche endeavor to mainstream preoccupation. CBS launched its All Access service at the end of 2014, followed by Dish’s unveiling of Sling TV at CES 2015 and HBO’s announcement of HBO Now a few months later. Then came Showtime’s streaming service, a national launch for Playstation Vue and much, much more. This past year brought two major telecom companies into the fray. Verizon Communications Inc. (NYSE: VZ) entered its first full year with Go90 on the books (the mobile service officially launched in late 2015), and AT&T Inc. (NYSE: T) kicked off DirecTV Now. Meanwhile, several online stalwarts are promising new content offerings for 2017, including Facebook , Hulu LLC and YouTube Inc. Here are some of the top highlights from 2016, along with a look ahead and even one genuine big-deal prediction for next year. The good and bad for Sling TV Sling TV has grown quite a bit since launch, adding to its channel line-up and expanding its bundle options. The good news is that Dish Network LLC (Nasdaq: DISH) has attracted more than 600,000 estimated subscribers to the Sling TV $20-per-month OTT service. The bad news […]

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Live TV streaming providers tap into viewer’s tastes

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Bataille entre partisans des box et des solutions OTT – La situation en France (Partie 1)

 

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Want to Watch Netflix Offline on an iPhone? Now You Can — For $1 per Episode or Movie

Netflix customers have been asking for a way to watch the streamer’s content in offline mode for years. Now a third-party service, PlayOn Cloud, is letting subscribers of Netflix — as well as HBO Now , Hulu and others — download TV shows and movies to watch them offline on an iPhone, iPad, PC or Mac. The catch: Users of PlayOn Cloud must pay 99 cents for each episode or movie title they want to watch offline. In other words, downloading, say, the eight episodes of “Stranger Things” season 1 for offline viewing via PlayOn Cloud will cost nearly as much as the standard monthly price of Netflix’s streaming service. Moreover, the recordings are available for only 30 days. In short: not really a great deal. Netflix execs have floated the idea of providing built-in offline viewing . But at first, the company is targeting the feature for countries with poor broadband connectivity, chief content officer Ted Sarandos said last week in a CNBC interview . It’s worth noting that Amazon Prime Video has offered offline viewing to members, on both iOS and Android apps, for more than a year. YouTube Red subscribers also have access to videos in offline mode. The PlayOn Cloud iOS app, launched this week, initially will be able to record content from 12 services: Netflix, Amazon Video, Hulu, Yahoo View, HBO Now, YouTube, NBC, ABC, CBS, Fox, PBS and the CW. Users must enter their login credentials for each service in the app. When a user sets a show to record, the PlayOn service creates a copy and keeps it on its servers for 30 days; customers can download the recording to their mobile device or computer to watch later when they are disconnected from the internet. The app also includes ad-skipping feature to […]

Hulu Inks Disney, 21st Century Fox Deals for Internet TV Service

Hulu Inks Disney, 21st Century Fox Deals for Internet TV ServiceHulu announced new deals with two of its parents — 21st Century Fox and the Walt Disney Company — for more than 35 networks including ESPN that will be available live and on-demand on Hulu’s forthcoming TV service. Set to debut in early 2017, Hulu’s new TV streaming service will include Fox’s entertainment, news, sports and non-fiction services, as well as Disney’s portfolio of networks from Disney/ABC Television Group and ESPN to the lineup of programming. “We’re building a service that offers subscribers the most sought-after programming on television — and channels from 21st Century Fox and The Walt Disney Company are essential to that mix,” said Mike Hopkins, CEO of Hulu. “With these two new deals in place, and additional partners to come, Hulu will soon give TV fans of all ages live and on-demand access to their favorite programs in a whole new, more flexible, highly personalized way.” More to come.

Les services de SVOD bouleversent le marché TV américain

Les services de SVOD bouleversent le marché TV américainSelon GFK, un simple service de SVOD ne serait pas suffisant pour les consommateurs « voraces » de vidéo. L’étude démontre, qu’aux Etats-Unis, 16% de la population des téléspectateurs (qui inclut tous les américains qui visionnent de la vidéo au moins une fois par semaine sur n’importe quel terminal. Soit 95% de la population américaine âgée de 13 à 64 ans) ont des abonnements multiples à la SVOD, contre 10% il y a 3 ans, c’est-à-dire une augmentation de 50% en 3 années. L’étude de GFK précise le profil de ces abonnés : ceux qui payent pour une combinaison entre Netflix, Amazon Prime, Hulu et les autres sites de SVOD, sont plus susceptibles d’avoir des enfants de moins de 18 ans dans leur foyer (50% contre une moyenne de 41% chez les autres téléspectateurs). Evidemment, ces téléspectateurs privilégient l’usage de leur téléviseur pour regarder les programmes en SVOD : 25% utilisent leur Smart TV pour streamer un service de SVOD. Dans le même temps, de plus en plus d’américains utilisent des “Digital Media Players” pour faire de la SVOD : les usages mensuels progressent régulièrement et Roku continue de dominer le marché. Ceux que GFK appelle les « self-bundlers » ont aussi des revenus supérieurs à la moyenne des téléspectateurs : 90.000 $ annuels contre 76.000$ et sont moins enclins à souscrire à des services de télévision payante traditionnelle : 67% contre une moyenne de 75% sur l’ensemble des téléspectateurs. Pour GFK, les téléspectateurs sont considérés comme des « Self bundlers » dès qu’ils sont abonnés à au moins 2 services de SVOD : 49% de cette population sont abonnés à au moins un de ces services ; 17% sont abonnés à Netflix et Amazon Prime ; 9% ont souscrit un abonnement à Netflix et Hulu Plus et 5% […]

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