hbo

It Was Inevitable, Really: Netflix Is Turning Into HBO

It Was Inevitable, Really: Netflix Is Turning Into HBOSense8 Murray Close/Netflix For a while there, Netflix was on a roll. Over the course of about four years, from House of Cards to Stranger Things , it produced one hot new show after another. The platform gave its series healthy budgets, their stewards complete creative control; renewal for multiple seasons was seemingly a fait accompli . Then, in the early summer of 2017, the honeymoon ended. Netflix announced it was canceling two programs, The Get Down and Sense8 . The cancellations weren’t about critical response or award nominations, they were about ROI—or the lack thereof. Speaking at a conference last weekend, Netflix chief content officer Ted Sarandos said that the network had to ask itself if enough people were watching the shows relative to the amount of money they cost. Considering that both The Get Down and Sense8 were reportedly very expensive , the answer wasn’t difficult to come by. “A big expensive show for a huge audience is great,” Sarandos said . “A big, expensive show for a tiny audience is hard even in our model to make that work very long.” For a company so opaque—Netflix has traditionally refused to give viewership numbers—Sarandos’ word choice is […]

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Streaming Service Use Now More Common than Cable Subscriptions

Streaming Service Use Now More Common than Cable SubscriptionsMore people are now using streaming video services than have a cable subscription, according to a May 2017 study from Fluent LLC . The survey found that 67% of US internet users watch or have access to a streaming service, while just 61% have cable in their homes. Unsurprisingly, millennials used streaming services at a higher rate than their older counterparts. However, while more than three-quarters (77%) of millennials said they have access to a streaming service, so did almost two-thirds (65%) of nonmillennials. Netflix was king among both millennials and those ages 35 and older. More than six in 10 millennials (61%) surveyed had access to the subscription video-on-demand (SVOD) service, compared with 45% of nonmillennials. Amazon Prime Video was the lone streaming service subscribed to by both age groups at the same rate—16% of respondents. Most of the other streaming platforms examined in the survey had a higher penetration rate among younger internet users. Low cost was the top factor that persuaded respondents to pay for streaming content. More than one-third (34%) of respondents chose that as a reason for signing up for a streaming video service. Nearly three in 10 millennials (29%) said they signed on […]

HBO Now passes two million US subscribers+PDF

 

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SVOD meshing: streaming and convening

Netflix Is Convinced HBO Is About To Make A Major Change

HBO outguns Netflix in SVOD customer satisfaction

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France Télévisions : la SVoD sera lancée à l’automne avec les producteurs

Netflix’s content bill matches TV and premium channels

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HBO enters OTT patent agreement with TiVo

Amazon Prime Video gets HBO and Cinemax (for a price)

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AT&T to unveil details of OTT service Directv Now

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AT&T ups its investment in content with Time Warner takeover

AT&T is acquiring Time Warner Inc, including the HBO, Turner and Warner Bros brands. The 50/50 cash and stock based bid has a total transaction value of $108.7 billion. The deal is subject to approval by Time Warner shareholders and the US Department of Justice and and is expected to close by the end of next year. AT&T positioned the rationale for the deal as combining Time Warner content with its own distribution networks, including mobile (United States and Mexico), broadband (in the United States) and satellite TV across the United States, Mexico and Latin America. Turner Broadcasting includes programming networks such as CNN, Cartoon Network, TNT and Adult Swim which are sold across the world. HBO has also launched several subscription video-on-demand (SVoD) products including HBO Now, HBO on Demand and HBO Go, the latter of which is available in 60 countries, and HBO sells its content in 150 countries. This would allow the combined business to improve targeting of cross platform products and advertising, while also feeding data back data to inform content creation. In 2015, Turner generated revenues of $10.6 billion. HBO $5.6 billion and Warner Bros. $13.0 billion. After eliminations total revenues amounted to $28.2 […]

Leading OTT Services Mostly Watched on TV Sets

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US adults (aged 18-64) are spending more time streaming video content on TV sets than they are on computers or mobile devices, according to a recent report from RealityMine. However, survey respondents’ preferred devices differ depending on the OTT service in question. Leading OTT services tend to be mostly viewed on TV sets, per the report. Almost two-thirds (64%) of respondents’ time spent watching Netflix content is on TV sets, per the report, while a majority (57.5%) of time spent with Amazon content is likewise on TV sets. About half of HBO GO (50.8%) and Hulu (49.9%) viewing time is spent on TV sets. It’s a different story for YouTube, which is viewed primarily via computers (43.3% share of viewing time) and mobile phones (33.1%), likely due to more short-form content being watched on that platform. Recent research from Ooyala, for example, shows that most smartphone video viewing is for short-form content (0-5 minutes), while virtually all (92%) of set-top viewing is for long-form content of at least 20 minutes. Streaming video services reached 50% penetration of US households earlier this year, on par with DVR penetration for the first time, according to Nielsen. The RealityMine survey suggests that among adults streaming content Netflix has the broadest daily reach (18%), while it comes a close second to YouTube (40%) in weekly reach. About the Data: RealityMine had 5034 participants aged 18-64 complete the TouchPoints USA 2016.1 study. Their responses were fused with GfK’s MRI 1-Year Study that yielded a sample count of 18,396 (aged 18-64) from which RealityMine prepared the analysis.

Angling for the future of TV

IMAGINE a television which, as in the old days, has only a handful of channels to choose from instead of hundreds, as a typical cable set-up might offer today. In a decade or so TVs will once again have only a few channels, but each will run miles deep, with content that can be viewed on demand. Netflix might be one such offering; Amazon another. Both firms are spending billions of dollars making and buying TV shows and films to sell directly to viewers to watch when they like, and on devices other than the box in the corner of the room. And other rich tech firms may join them. It is this vision that is now driving the direction of television and media. Broadcasters are willing to pay more to show live sporting events, and to invest more in producing TV shows, to make their networks the must-see choice for viewers. This trend has spurred the largest-ever merger of a telecommunications company with a media firm. AT&T, America’s wireless and pay-TV giant, announced on October 22nd an offer for Time Warner, the owner of HBO, CNN and Warner Brothers studio, worth $109bn. In doing so AT&T is betting that a few vertically integrated platforms will dominate the future of viewing. This huge deal follows the $30bn purchase in 2011 by Comcast, a cable-TV company, of NBC Universal. If approved, it would not be the last such merger. And the next buyers could be content companies buying distribution platforms. At 21st Century Fox, Rupert Murdoch might go after the rest of Sky, a British pay-TV firm, that he does not already own (Sky is a cheaper target with the fall of the pound). At Disney, Bob Iger mused recently about the need to reach consumers directly in an increasingly […]

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