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Streaming Service Use Now More Common than Cable Subscriptions

Streaming Service Use Now More Common than Cable SubscriptionsMore people are now using streaming video services than have a cable subscription, according to a May 2017 study from Fluent LLC . The survey found that 67% of US internet users watch or have access to a streaming service, while just 61% have cable in their homes. Unsurprisingly, millennials used streaming services at a higher rate than their older counterparts. However, while more than three-quarters (77%) of millennials said they have access to a streaming service, so did almost two-thirds (65%) of nonmillennials. Netflix was king among both millennials and those ages 35 and older. More than six in 10 millennials (61%) surveyed had access to the subscription video-on-demand (SVOD) service, compared with 45% of nonmillennials. Amazon Prime Video was the lone streaming service subscribed to by both age groups at the same rate—16% of respondents. Most of the other streaming platforms examined in the survey had a higher penetration rate among younger internet users. Low cost was the top factor that persuaded respondents to pay for streaming content. More than one-third (34%) of respondents chose that as a reason for signing up for a streaming video service. Nearly three in 10 millennials (29%) said they signed on […]

How Amazon Plans to Frustrate Its Cloud Rivals

How Amazon Plans to Frustrate Its Cloud RivalsAWS Shield may shield Amazon from cloud competition As the leading provider of cloud computing platforms, Amazon ( AMZN ) faces constant threats from rivals seeking to take its market share. Aware of this challenge, Amazon developed AWS Shield, a cloud security solution designed to make its cloud service, Amazon Web Services (or AWS), more appealing and sticky. Amazon’s Cloud division is growing rapidly, posting 55% growth in 3Q16 and an annual revenue run rate of $13 billion. Additional features such as its cloud security service could further boost its growth rate. AWS Shield is a security service designed to help Amazon cloud customers guard against attacks, such as hackers generating junk data to jam traffic and deny legitimate access to websites. Premium version to cost $3,000 per month Amazon’s AWS Shield is available in two versions—AWS Shield Standard and AWS Shield Advanced. While AWS Shield is free and enabled by default for AWS customers, AWS Shield Advanced is the premium version of the security service. Costing $3,000 per month, AWS Shield Advanced is optimized to protect against aggressive traffic flooding attacks, also known as distributed denial-of-service (or DDoS) attack. On October 21, 2016, a DDoS attack rendered pockets […]

Brands Brief:AM/FM Radio Still Popular Amid Growth of Streaming Services

Top Stories Many people are still listening to AM and FM radio, even as Pandora is the leading streaming service among millennials and as purchased music remains popular, according to a new Morning Consult poll. ( Morning Consult ) Inc. is outpacing other retailers when it comes to holiday shopping, with more than 26 percent of consumers saying they do the bulk of their holiday shopping on Amazon. ( Forbes ) The NFL is testing a commercial package that would lessen the frequency and length of ads during games. ( Advertising Age ) A subsidiary of Publicis Groupe and two subsidiaries of Omnicom Group Inc. were subpoenaed by the U.S. Justice Department’s Antitrust Division in connection with a “bid rigging” investigation. ( Adweek )

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SVOD Is the Clear OTT Winner

Amazon Prime Instant Video’s expansion and the introduction of BritBox drive home the point: SVOD will be the leading OTT business model for the foreseeable future. Amazon’s global launch of Prime Video and the announcement by UK broadcasters BBC and ITV of a U.S. launch for a new streaming service BritBox should seal the deal for subscription on demand. SVOD has won. “In retrospewww.streamingmediaglobal.comct, if you were starting out a few years ago pushing video OTT then it is blindingly obvious that SVOD would be the most successful online video model,” says Ovum senior analyst Tony Gunnarsson. It is still early days, but the world has already been sliced up between the all-powerful Netflix and a handful of local or regional competitors. Multiple pay-TV OTT initiatives around the world indicate that OTT video is becoming increasingly core to service providers’ product portfolios. The Q1 2017 launch of BritBox is one example. The venture pairs BBC Worldwide, the commercial arm of the BBC, with commercial network ITV and U.S. network AMC (which partners with the BBC for cable channel BBC America). BritBox will offer a collection of British content including dramas that have long been unavailable in the U.S. such […]

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North American SVOD subs to exceed TV homes

North American SVOD subs to exceed TV homesNorth America will have 112 million SVOD subscribers [for movie and TV services only – excluding sports, for example] by end-2016, up by 19 million on 2015. The SVOD total is forecast to climb to 138 million by 2021. However, the North America SVOD Forecasts report only expects 117 million TV households by 2021, so the SVOD total will represent 104% of TV households. Simon Murray, Principal Analyst at Digital TV Research, explained: “It is important to stress that these SVOD figures are gross – some homes take more than one SVOD platform, especially in the US.” The average SVOD subscriber in the US will pay for about 1.5 services. From the 127 million US total in 2021, the report forecasts that 43 million will be secondary SVOD subscriptions. Putting it another way, there will be 84 million primary SVOD users in the US by 2021 – or 71% of TV households. Murray continued: “Another important point is that our forecasts include Amazon Video – some other forecasts do not. Amazon Prime subscribers do not directly pay for Amazon Video. However, to give as full a picture of the sector as possible, we calculate that 60% of Amazon Prime […]

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