Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle

Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting and maintaining album sales. Once a rare thing reserved for a few big […]

YouTube’s gaming audience is now 200m+ people a month

YouTube has announced some changes in the way it presents games videos on its service, folding its standalone YouTube Gaming app back in to the main service. Not just yet: the app will be ‘retired’ in March 2019 so that the company can “focus all of our gaming efforts on YouTube where we can reach […]

YouTube children’s-music channel Little Baby Bum gets acquired

You likely won’t know Little Baby Bum unless you’ve had toddlers in the last few years: it’s the most successful nursery-rhymes channel on YouTube, with its animated songs proving hugely popular. How popular? The British channel has 16.4 million subscribers and 17.5bn lifetime views, including its famous hour-long supercuts of nursery-rhymes. Now the company has […]

Despite Article 13 support, Paul McCartney to play YouTube gig

Sir Paul McCartney has a new album coming out, ‘Egypt Station’, and like a growing number of artists he’s promoting it through partnerships with various streaming services. YouTube included: Sir Paul will be livestreaming a performance on his YouTube channel this Friday (7 September) promising to play Beatles, Wings and solo classics as well as his new […]

YouTube enlists its creators to campaign against EC’s Article 13

This month, the European Parliament will have a fuller debate and a new vote on its plans for copyright reform, including the much-discussed Article 13, which will cover safe harbour for internet platforms. The post YouTube enlists its creators to campaign against EC’s Article 13 appeared first on Music Ally. Source: Music ally

T-Series tipped to overtake PewDiePie for YouTube subscribers

We’ve been covering the rapid growth of Indian music firm T-Series’ YouTube channels (in terms of their subscribers) in recent months. Now the company’s main channel could be set to dethrone the biggest YouTube star of all: gamer Felix ‘PewDiePie’ Kjellberg. The post T-Series tipped to overtake PewDiePie for YouTube subscribers appeared first on Music […]

YouTube is ‘the main way consumers aged 16-44 discover music’

Music videos continue to be the most popular video category on YouTube, accounting for 32% of views on the platform. This, at least, is the estimate published by research firm Midia Research in its latest State of the YouTube Music Economy report. The post YouTube is ‘the main way consumers aged 16-44 discover music’ appeared […]

Drake hits 50bn streams milestone: here’s how that breaks down for Spotify, Apple Music and YouTube

Universal Music’s Republic Records has announced the latest digital milestone for Drake: he’s “the first artist to surpass 50 billion streams across all global streaming platforms”. The news comes just a month after his latest album ‘Scorpion’ became the first album to rack up more than one billion streams in a single week. “Additional details […]

YouTube reaches new milestone: 1.9bn logged-in monthly users

YouTube CEO Susan Wojcicki has revealed a new milestone for the service: 1.9 billion logged-in users a month, up from 1.5 billion in June 2017. Wojcicki published the figure in a blog post giving YouTube channel-owners an update on its ‘five creator priorities’ in 2018, with another stat noting that “on average, users now watch over 180 […]

Maroon 5 frontman to exec-produce eight-episode YouTube series

The video for Maroon 5’s single ‘Sugar’ has been popular on YouTube, with nearly 2.7bn views so far for the band’s exploits crashing wedding receptions. YouTube liked it so much, it’s now commissioned an entire series based on the video’s concept. w‘Sugar’ will be an eight-episode show behind the YouTube Premium paywall, executive-produced by Maroon 5 frontman […]

Music bodies up lobbying efforts ahead of crucial Article 13 vote

It’s now one day until a crucial vote in the European Parliament on the EU’s draft Copyright Directive, and music bodies are leading the charge of creative industries in urging politicians to support the proposed legislation – and specifically its Article 13, which focuses on the obligations of online platforms around copyrighted content being uploaded […]

Music bodies up efforts ahead of crucial Article 13 vote

It’s now one day until a crucial vote in the European Parliament on the EU’s draft Copyright Directive, and music bodies are leading the charge of creative industries in urging politicians to support the proposed legislation – and specifically its Article 13, which focuses on the obligations of online platforms around copyrighted content being uploaded […]

WMG signs partnership to boost video advertising revenues

Warner Music Group has announced a new partnership, with Sony Pictures subsidiary Internet Media Services (IMS), which the label hopes will boost its advertising revenues in some under-monetised parts of the world. IMS will be managing the ad inventory for WMG’s YouTube channels in Russia, Poland, Spain, Portugal, and all of Latin America bar Brazil. […]

Lyor Cohen on YouTube and the music biz: ‘We have a new love affair’

Fresh from a series of media interviews to promote the launch of YouTube Music Premium – including a chat with Music Ally – YouTube’s global head of music Lyor Cohen gave a keynote speech at the Cannes Lions conference today. The post Lyor Cohen on YouTube and the music biz: ‘We have a new love […]

Lyor Cohen on YouTube Music: ‘How do we actually grow the business?’

“This is about where we are – not we, YouTube, but where the industry is – and how do we move forward? And to me that’s the key: how do we elegantly move forward as we are transitioning from 18 years of decline, where artist development may have gone a little thin?” Lyor Cohen was fresh off […]

YouTube Music rolls out: ‘Leading with audio is the key for us’

YouTube Music Premium, the new subscription tier for Google’s video service, is launching fully in 17 countries today, including 12 additional markets to the five that were announced in May. The UK, Germany, France, Spain, Italy, Russia, Canada, Norway, Ireland, Finland, Norway and Sweden are among the countries joining the US, Australia, New Zealand, Mexico […]

Indian firm Saregama sees growing music and video streams

Indian music and film company Saregama has been talking about the strong growth it’s seeing from audio music-streaming services, as well as from YouTube. By the end of 2017, the company’s music catalogue was generating 724m quarterly streams on audio services like Saavn, Gaana and Wynk Music according to local site Medianama. That’s up from 503m […]

Africa’s music opportunity: ‘One thing you have to have is resilience’

Africa isn’t one music market: it’s a collection of them. And most of them aren’t that well understood by the music industry elsewhere in the world. That’s why the day-long Midem African Forum is such an interesting strand at this year’s Midem conference in Cannes. Music Ally sat in on some of the main sessions […]

BTS beat YouTube’s 24-hour views record for 2018

Despa-WHO-to? K-Pop band BTS are the flavour of the month (again) on YouTube with their new single ‘Fake Love’. According to the video service, the official video did 35.9m views in its first 24 hours: the biggest such total in 2018 so far, and third in the all-time rankings for this particular metric (behind the 43.2m views […]

Genius and YouTube launch new ‘Song Stories’ video format

2018 is already a very active year for lyrics-focused company Genius: its latest $15m funding round was revealed in early March, before a partnership with Spotify on a podcast called Déjà Vu which was announced last week. Now Genius is working with YouTube on something else: a new format called ‘Song Stories’ which will tell […]

First BTS ‘Burn the Stage’ episode does 3.9m views in 15 hours

The first two episodes of K-Pop stars BTS’ new ‘Burn the Stage’ documentary series went live on YouTube overnight. The first episode was made available for free on the band’s own channel, with the second (and future) episodes being kept behind the YouTube Red subscription paywall. That first instalment is already proving popular: the 21-minute […]

Indian firm T-Series is adding 3m YouTube subscribers a month

Indian music giant T-Series has long been one of the most popular channels on YouTube, and its growth is continuing apace. Its film-music focused catalogue has just reached a new milestone on Google’s video service: more than 40 million subscribers. Indian news site RadioAndMusicBiz notes that this is up from 30 million in December 2017, […]

Lyor Cohen wants YouTube to break ‘two-horse race’ of Apple and Spotify

Why did Lyor Cohen take the job as head of music at YouTube in 2016? In his keynote speech at SXSW today, the music-industry veteran explained. “My greatest fear at the time was that distribution was going to be too highly consolidated between Apple and Spotify. It was scary that this could be a two-horse […]

K-Pop stars BTS are getting their own YouTube Red series

YouTube has been one of the main engines behind the global success of K-Pop band BTS in the last year. Now they’re getting their own series on its YouTube Red subscription service. The eight-episode series is called BTS: Burn The Stage, and will launch on 28 March, offering fans an “intimate, personal portrayal” of the […]

Pew Research: 73% of US adults use YouTube, while 68% use Facebook

The Pew Research Center’s surveys of Americans are well-respected, so its new study of social-media habits is well worth perusing today, to see some of the trends at work. Facebook remains the top platform overall, used by 68% of American adults according to the survey, with around three quarters of them logging in every day. […]

Former Spotify man Tuma Basa may be heading to YouTube

Last week brought confirmation that Spotify’s hip-hop boss Tuma Basa was leaving the company, having helped to make its RapCaviar playlist a well-known standalone music brand. So why is he leaving and where will he end up next? The answer to both questions, according to Billboard, is a new job at YouTube. The trade site […]

City Slang boss calls for governments to close the ‘value gap’

Christof Ellinghaus, founder of Berlin-based indie label City Slang, is keen for governments to take action to remove YouTube’s safe harbours, and thus address the ‘value gap’. “We’re all stopping to sell records at this moment. Our bands are getting bigger and bigger, but we are selling less and less of their music,” said Ellinghaus, […]

Research claims 3% of YouTube channels get 90% of views

Views are no longer the most important currency on YouTube: it’s been watch-time for a while now – as shown by the fact that the platform’s new minimum requirements for ‘partner’ status include 4,000 hours of watch-time in the last year, rather than a certain number of views. So, a new study of YouTube based […]

CISAC-commissioned study criticises safe harbour rules

It will come as no surprise that a study commissioned by collecting-societies body CISAC criticises ‘safe harbour’ exceptions in copyright law. But the study, from Ashbel Smith Professor Stan Liebowitz of the University of Texas at Dallas, is a good summary of the arguments being marshalled by music rightsholders as they campaign for reform of […]

Smaller channels gauging impact of YouTube’s new policies

As of 20 February, YouTube’s new monetisation policies went into effect, with channels required to have at least 1,000 subscribers and 4,000 hours of watch-time in the last year before they are allowed to be ‘monetised’ through ads. When YouTube announced the changes, it claimed that around 90% of channels affected were making less than […]

Lyor Cohen: ‘The music industry will recognise us as a huge value contributor’

Lyor Cohen, YouTube’s global head of music, has told Music Ally that 2018 will be “the year of music for YouTube and Google” and suggested the animosity between the video platform and the music industry will soon be a thing of the past. “It’s too easy of a soundbite – ‘value gap’,” he said. “I […]

Drake gives away nearly $1m for his new music video

How to follow up the success of a video where the highlight was your dad-dancing on a flight of stairs? For Drake, the answer is giving away $996,631.90 to strangers. That’s the clever premise of the video for ‘God’s Plan’ – already a big global hit thanks to the streaming services – which sees Drake […]

Analyst claims YouTube is ‘probably’ a $15bn business

How much money does YouTube make from advertising? Parent company Alphabet has never announced that, leaving analysts to make their best guesses. In 2013, eMarketer claimed that the site was generating $5.6bn in annual revenues, for example, while in 2015 UBS suggested that had grown to $8.5bn. A recent claim from Nomura that an advertising […]

New report quantifies the independent US creative economy

A new report published by a lobbying coalition called Re:Create – we’ll get to who that is in a bit – is trying to put some numbers to the independent creative economy in the US. The report is deliberately narrow in focus, attempting to calculate how much musicians, filmmakers, artists and other creators earned from […]

Expansion on the agenda for YouTube, Apple Music and Spotify

Three separate stories this morning come together into a strand illustrating 2018’s status as a continued landgrab for new music-streaming subscribers. YouTube is finally readying a global push for its YouTube Red tier; Apple Music is launching its student membership plan much more widely across the world; and Spotify is offering lovebirds a Valentine’s-themed two-month […]

eMarketer claims YouTube is ‘close to saturation’ in the UK

Research firm eMarketer has published some data for YouTube viewership in the UK, claiming that more than 90% of people classed as ‘digital video viewers’ regularly visit the service. “In 2018, 40.4 million people, or six out of 10 people in the UK, will watch video via the YouTube app or website at least once […]

Elton John: ‘I’ve never downloaded anything in my life. Not even porn!’

Elton John held a press event with YouTube yesterday (24 January) to announce his farewell tour – a 300-date, multi-continent extravaganza that will start in September and run into 2021. While that news dominated the headlines, he also used the event to unveil a potted history of his career in music in VR as well […]

David Lowery publishes 2018 ‘streaming price bible’

Musician David Lowery has published the latest data on payouts from a range of streaming services, sourced from “a mid-sized indie label with an approximately 200+ album catalog now generating over 200m+ streams annually”. It’s a very interesting snapshot as ever: both of average per-stream payouts and of the market shares of the various services. […]

Lyor Cohen promise: ‘We’re going to make you rich and famous’

AdAge has been profiling Lyor Cohen’s plans for 2018 as head of music at YouTube, including boiling down his pitch to artists, managers and labels as “We’re going to make you rich and famous”. That includes providing financial support for music videos and promotion for new releases, as well as the previously-reported plans for a […]

On-demand video was 22.8% of US music consumption in 2017

We reported on the latest music-consumption stats from the UK yesterday, but now Nielsen has published its data for the US, revealing even bigger growth for 2017. Specifically, sales and streams of albums and songs grew by 12.5% last year in the US, driven by a 59% increase in on-demand audio streams. Nielsen also noted […]

Some big YouTubers may be seeing a decline in views

Business Insider has been mining some stats for some of the most well-known YouTubers, and has identified a decline in their monthly views during 2017. PewDiePie, Zoella and DanTDM all saw their monthly views fall in the last year, as well as the number of new subscribers to their channels every month. The piece notes […]

7digital’s Pete Downton talks streaming, telcos, voice control and Apple

In the mid-2000s, Pete Downton had a PowerPoint presentation. It included a slide with a map of the world plotting Warner Music Group’s licensing partnerships with 40 mobile operators: a network with a theoretical reach of 1.8 billion customers. “There was a certain amount of truth in that, because we had deals in place to […]

How does free ‘promotion’ fit in to the music-streaming era? (#SlushMusic)

“The industry’s problem to solve is we’ve been addicted to promotion for the entire time that the music industry has existed. We’ve always given stuff away to sell something. But that mindset in the consumption world just doesn’t really stack up…” The music industry’s view in the ‘value gap’ debate, at its simplest is ‘YouTube […]

Epidemic Sound gives its side of the Spotify ‘fake artists’ controversy

“We were on our summer break, because we’re Swedes and nobody works for two months in July and August. But that’s when the whole fake-artists thing hit, so we were surprised, but mostly offended. Granted, we hadn’t been telling the story that much, but there was nothing fake about this…” The summer of 2017 is […]

RIAA half-year figures reveal 17% rise for US recorded-music revenues

Paid music-streaming subscriptions are the star of US industry body the RIAA’s latest half-year figures, which show a 17% year-on-year rise in recorded-music retail revenues in the first six months of 2017. That means $4bn of spending on recorded music in the first half of the year, up from $3.4bn in the first half of […]

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