Blackpink soar to top of YouTube chart with 342m weekly views

We’ve reported a few times recently on the way Indian and Latin American artists are dominating the upper reaches of YouTube’s global artists chart. Last week, though, they were trumped by a pop band from South Korea. No, not that one. Blackpink were the top artist on YouTube for the week of 5-11 April with a mightily-impressive […]

Lickd boss says Article 13 issue ‘is not going to go away’

Europe’s new copyright directive has passed its latest legislative hurdle, winning the approval of the European Union member states, after being voted through by the European Parliament last month. “With today’s agreement, we are making copyright rules fit for the digital age. Europe will now have clear rules that guarantee fair remuneration for creators, strong […]

Classic Spice Girls videos remastered for YouTube in 4K https://musically.com/wp-admin/post-new.phpquality

As an industry, we’re familiar with the idea of remasters in the audio world, where classic albums are revamped and released for modern listening kit / audio quality. We don’t think as much about videos getting the same treatment, but if you’ve ever been down one of those YouTube rabbit-holes with music videos from the […]

BTS smash YouTube record with 78m first-day views of ‘Boy With Luv’

2019 is going to be a very big year for K-Pop stars BTS, spurred by their new mini-album ‘Map of the Soul: Persona’. Milestones are already tumbling. The band’s ‘Boy With Luv’ video smashed YouTube’s single-day viewing record, notching up 78m views in its first 24 hours last week. That takes the record from another K-Pop band, […]

YouTube has introduced new metrics to judge video success

Once upon a time, ‘views’ were the big metric that counted on YouTube. Then it moved on to ‘watch time’, but if you want to know what’s next, Bloomberg’s latest article is well worth a read. It claims that YouTube has “introduced two new internal metrics in the past two years for gauging how well videos […]

Julian Casablancas discards Spotify and Apple Music utterly, begrudgingly praises YouTube

Julian Casablancas of The Strokes and Cult Records has been speaking to Billboard about his various music projects, his record label and dealing with the creative process. But buried in the middle of the interview he talks about his dislike and distrust of most streaming services – and what their rise means for artists and labels. “In […]

YouTube programming gets interactive

Ben Relles has been named as the new head of innovation at YouTube, a role that will see the video platform move deeper into interactive programming and live specials. He was previously head of unscripted (i.e. reality/documentary etc.) content at YouTube. There was a huge buzz around interactive TV late last year when the Bandersnatch episode […]

YouTube Music hits 3m downloads in one week in India

The top bosses at YouTube, including CEO Susan Wojcicki and global head of music Lyor Cohen, are in India to mark the launch of YouTube Music there, announcing the app has been downloaded 3m times in its first week. (In comparison, Spotify said 1m people had signed up for the service during the first week […]

Polyglot marketing: streaming’s many and varied global battle lines

The IFPI’s global sales figures for 2018 were, once again, all about streaming driving the industry’s recovery. The overall market was up 9.7% (both downloads and physical declined sharply), while streaming jumped 34% and now makes up 46.9% of revenues globally. The jostling for dominance in this booming market is something that will continue apace, […]

YouTube names 11 independent artists for 2019 Foundry class

Working directly with independent artists is on the agenda of every major music-streaming service in 2019. But of course, it’s also intrinsic to YouTube as a platform, for creators of all stripes. YouTube Music has a specific initiative for musicians called Foundry, which has been running since 2016 as a way to choose a crop […]

The Battle of Billie Eilish: Spotify, Apple and YouTube scrap it out

Original content is a big strategic focus for the major streaming services in 2019, as is ‘claiming’ as many rapidly-emerging artists as possible, in terms of creating said original-content for and with them. Billie Eilish, whose debut album ‘When We All Fall Asleep, Where Do We Go?’ is out today, looks set to become one […]

Report 422: Playlisting’s next leap forward

Playlists have been referred to as everything from the new album, the new compilation, the new greatest hits, through to the new radio, the new MTV and more. Whether you’re a pop act trying to build a truly global audience or just trying to make a living from making mood music, if you’re not on […]

Nigerian artist Burna Boy gets a YouTube Artist Spotlight

Afrobeats artist Burna Boy is the latest musician to get a ‘YouTube Artist Spotlight Story’ produced by Google’s video service. He’s the first Nigerian artist to be chosen as an ‘artist on the rise’ by YouTube Music, to recognise the way he’s building an audience around the world with his videos. YouTube also provided some stats to […]

Blackpink are first K-Pop artist with 20m YouTube subscribers

Chances are, when asked who the first K-Pop artist with 20 million YouTube subscribers was, many people would guess BTS. But no: their BangtanTV channel currently has 16.2 million subscribers, while the first Korean star to break through on YouTube, Psy, has 12.7 million. So take a bow girl-band Blackpink, whose channel has just crossed the […]

Pro-Article-13 bodies ask for access to YouTube promo tools

Creative-industries group Europe for Creators is raising a rumpus about the way YouTube has been promoting its campaign to change the proposed European copyright directive on its own platform. The body published an open letter to YouTube CEO Susan Wojcicki claiming that “YouTube has been actively using its own services to influence public opinion, often […]

YouTube stories get their own Snapchat-style AR features

Snapchat has its lenses, Instagram has its face-filters, and now YouTube has its own augmented-reality effects, which can be used in ‘stories’ posted to the video service. They’re a mixture of animated face-masks, hats and sunglasses that can be used in short videos posted by YouTube creators who have access to the ‘stories’ tool – which […]

YouTube disables comments on videos that feature children

YouTube has a big problem this week, and it’s nothing to do with European copyright reform. The video service has been under fire for its policies around protecting children who feature in videos on its platform. Why? Because of reports about child predators leaving suggestive (or worse) comments on such videos. Yesterday, YouTube outlined how it’s trying to […]

Billie Eilish is first artist for YouTube mini-series format

The latest video on artist Billie Eilish’s YouTube channel sees her rifling through her notebook: “an audio visual journey into the thoughts of Billie Eilish, exploring the inspiration behind songs” from her new album, according to its blurb. This is actually the first of a new format on YouTube under the banner of ‘mini series’ – three-to-five […]

YouTube simplifies its Community Guidelines strikes system

While the dust continues to settle from the Article 13 battle in Europe – at least temporarily – YouTube has announced a revamp of how its Community Guidelines strikes work. This is the system by which channels get three strikes before facing “more severe consequences” for breaking YouTube’s guidelines. In a blog post announcing the changes, YouTube […]

Marshmello YouTube channel got 164% boost from Fortnite concert

We wrote last week that we were waiting for the latest weekly YouTube Music charts to go live, so that we could gauge the bump that dance artist Marshmello got from his concert in YouTube. Not least because anecdotally, nearly every child aged 8-13 we know has been hammering his tracks on YouTube ever since […]

Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics

Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers while offering the desperate and gullible a quick fix. But the platforms are getting wise to […]

Study tips YouTube to decline in popularity with British kids

Will children ever tire of YouTube? Surely not! Yet that’s the suggestion being made in a new report published by research firm Kids Insights, which is out today. “According to our data across all ages 4-18 the number of children spending time each day watching YouTube has declined from 61% to 51% in a persistent […]

Zee Music Company reaches 30m-subscribers YouTube milestone

It’s not just T-Series doing well at signing subscribers up for Indian-music YouTube channels. Zee Music Company has announced its own milestone: 30 million subscribers for its flagship YouTube channel, which mixes film and non-film music. “Zee Music Company is now 30 million subscribers strong on YouTube India. A big THANK YOU to all for […]

Music-streaming in the Middle East: ‘There is a space and place for everyone’

Spotify and Deezer’s recent launches in the Middle East and North Africa (MENA) have highlighted the region’s status as a strategic priority for the music industry – although these companies (and Apple Music) are facing strong competition from local streaming service Anghami. Trends in the MENA region were the focus for a panel session at Music […]

The top three artists on YouTube last week were all from India

Guess who the most popular musician in the world was last week based on YouTube views? Not Ariana Grande, who’s currently Spotify’s top artist: she was only 21st in YouTube’s weekly rankings for 11-17 January – admittedly before the release of her latest track ‘7 Rings’, which has done 60m+ views in its first five days on […]

YouTube backs Maggie Rogers as first Artist On The Rise of 2019

Capitol Records artist Maggie Rogers is the first musician that YouTube has chosen for its Artist On The Rise marketing program in 2019. The initiative is focused on ‘up-and-coming’ talent, with Rogers having first come to prominence in 2016 in a video of a masterclass held by Pharrell Williams in New York, when one of […]

Watch your profanity! YouTube explains how swearing affects ads

YouTube’s latest educational video is aimed at all creators, not just musicians, but for any artists who like to turn the air blue with ‘industrial language’ it’s worth a watch. It explains how “vulgarity or inappropriate language” affects whether a video can be monetised with advertising or not. Ads are fine for “light profanity (shit, […]

Sandbox Issue 219: The Tools and Trends That Will Shape 2019

Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR filters and scarcity to algorithmic personalisation of playlists, the continued rise of Latin […]

YouTube continues its livestreaming partnership with Coachella

YouTube will be the exclusive livestreaming partner for American music-festival Coachella this year – the ninth year for the partnership. In fact, the deal is expanding, with YouTube now the exclusive playlists and livestreaming partner for both weekends of the festival – previously it only streamed the first weekend. “Additionally, YouTube Music and YouTube Premium […]

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