Lyor Cohen on YouTube and the music biz: ‘We have a new love affair’

Fresh from a series of media interviews to promote the launch of YouTube Music Premium – including a chat with Music Ally – YouTube’s global head of music Lyor Cohen gave a keynote speech at the Cannes Lions conference today. The post Lyor Cohen on YouTube and the music biz: ‘We have a new love […]

Lyor Cohen on YouTube Music: ‘How do we actually grow the business?’

“This is about where we are – not we, YouTube, but where the industry is – and how do we move forward? And to me that’s the key: how do we elegantly move forward as we are transitioning from 18 years of decline, where artist development may have gone a little thin?” Lyor Cohen was fresh off […]

YouTube Music rolls out: ‘Leading with audio is the key for us’

YouTube Music Premium, the new subscription tier for Google’s video service, is launching fully in 17 countries today, including 12 additional markets to the five that were announced in May. The UK, Germany, France, Spain, Italy, Russia, Canada, Norway, Ireland, Finland, Norway and Sweden are among the countries joining the US, Australia, New Zealand, Mexico […]

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