YouTube Music extends free trial and expands ticketing to UK

Christmas is coming, and Music Ally’s list of cheap music-streaming subscription promotions is getting fat. YouTube is the latest in to the festive fray, with a ‘Cyber Week’ offer in the US of an extended three-month free trial of its YouTube Premium tier, rather than the usual one month of free access. That includes YouTube […]

YouTube Music app to be pre-installed on new Android devices

The transition continues from Google Play Music to YouTube Music. Google has announced that the latter app will now be pre-installed on all devices running the latest versions of its Android operating system. That’s Android 9 and Android 10, to be specific. For now, this is likely to to be something of a niche: as a guide, Google’s […]

YouTube excludes paid-ad views from its music charts and 24-hour records

YouTube is making a change to the way it calculates its YouTube Music charts, and its ’24-hour debut’ records. From now on, paid advertising views will not count towards either. The change follows a recent controversy when Sony Music India claimed that artist Badshah had broken YouTube’s 24-hour-debut record, before it emerged that paid ads […]

Spotify and YouTube Music top latest music-apps downloads chart

App-analytics firm SensorTower has been casting its eye over the music world again: publishing its estimates for the most-downloaded music apps globally in July. Its stats come from analysis of Apple and Google’s app stores, although not other third-party Android app stores (notably in China, where those stores are extremely popular). Spotify tops the chart covering overall […]

YouTube and Amazon push for US students’ music subscriptions

The summer holidays are just a couple of weeks in here in the UK where Music Ally is written from, so seeing ‘back to school’ headlines from the US already is a strange experience. Part of that, though, is the upcoming start of another academic year for older students, and music-streaming services are joining the […]

YouTube Music adds feature to switch between audio and video

YouTube’s latest improvement to its YouTube Music app focuses on the boundary between audio and video. Since launch, people have been able to choose to listen to audio-only versions of songs in YouTube Music, or watch their music videos. What’s new this week is the ability to flick between those two modes while listening/watching. “No […]

YouTube unveils ‘Bumper Machine’ tool to create six-second ads

YouTube has launched a couple of new ways to advertise on its platform, which may be of use for artists or smaller labels who are lacking the time and resources for creating and editing video ads. One of them is called Bumper Machine, and it’s a tool for creating the six-second ‘bumper ads’ that YouTube says […]

Report claims Google has 15m paying music subscribers

Google hasn’t revealed how many paying subscribers its YouTube Music subscription service has, and it’s been a long time since we saw any numbers for its existing Google Play Music. Now Bloomberg has tried to plug that gap with a report mooting a number for the combined figure of both services. “Google’s paid music services have eclipsed […]

YouTube Music launches free, ad-supported tier for Google Home speakers

Reports earlier this week that Amazon was preparing to launch a free music-streaming tier for its Echo smart speakers sparked a drop in Spotify’s share price. So what effect will today’s news that YouTube Music is launching a ‘free, ad-supported experience’ for Google Home speakers have? In fact, YouTube Music’s free audio tier will work […]

YouTube Music hits 3m downloads in one week in India

The top bosses at YouTube, including CEO Susan Wojcicki and global head of music Lyor Cohen, are in India to mark the launch of YouTube Music there, announcing the app has been downloaded 3m times in its first week. (In comparison, Spotify said 1m people had signed up for the service during the first week […]

Google steps up artist migration from Google Play Music

It’s no secret that streaming service Google Play Music will be shutting down, as its parent company concentrates its energy on YouTube Music. The process of phasing out the older service is stepping up, with the closure later this month of the Google Play Artist Hub. This was the way independent artists managed their profiles […]

Nigerian artist Burna Boy gets a YouTube Artist Spotlight

Afrobeats artist Burna Boy is the latest musician to get a ‘YouTube Artist Spotlight Story’ produced by Google’s video service. He’s the first Nigerian artist to be chosen as an ‘artist on the rise’ by YouTube Music, to recognise the way he’s building an audience around the world with his videos. YouTube also provided some stats to […]

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